Chinese Wine Buyers Descend On Adelaide For This Weekends’ Adelaide Wine Festival

Millions of dollars in wine sales are expected for SA wineries this weekend, thanks to a local non for profit organisation.

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Adelaide’s strong and enduring trade relations with China are set to be further strengthened thanks to the 2019 Adelaide Wine Festival and the China-Australia Wine and Spirit Forum this week.

A large contingent of over 100 delegates from China are visiting Adelaide from June 14-18 for the event, including Chinese wine industry entrepreneurs, wine buyers, wine and spirits distributors and people who have shown intent of investment in South Australia.

Come along today from 9am-4pm and enjoy wine tastings from over 40 South Australian wineries, at Hall L at Adelaide Convention Centre. It’s free to attend.

Running for the second year, the event aims to further promote economic and trade exchanges and cooperation between Australia and China, and is estimated to bring in millions of dollars of wine sales for South Australian wineries.

The event is run by the Australia Wine And Spirit Association (AWSA), a not-for-profit run by Adelaide-based Chinese business people, with the aim of encouraging Chinese wine buyers to do business in South Australia, as well as solidifying the status of Adelaide as a member of the Great Wine Capitals of the World to the Chinese market.

Rob Geddes, Honorary President Co Chair AWSA and Master of Wine, who was voted fourth-most influential wine key opinion leader in China 2018, said the festival is significant because it enhances mutual understanding between producers and markets, which will produce better outcomes for both parties.

“I am excited to see this opportunity evolve into a lasting exchange of wine cultural and Chinese ideas as demand for Australian wine and food will continue to grow,” Mr Geddes said.

“I believe the festival will play a leading role in uniting South Australia wine producers and their Chinese trade customers to create better supply chain solutions and market facilitation.”

Adelaide has a strong trade history with China in recent years, particularly with wine. Australian wine exports to China have grown by more than 400% in the past five years, with exports exceeding US$700 million in 2017 and 2018. Of those exports, 60% came from South Australia.

China has also overtaken the United States of America to become Australia’s second-largest wine export market by volume, with strong growth across all price points.

Dr Geoff Raby AO, President of AWSA and ex-Australian Ambassador to China, adds: “The Australia-China Free Trade Agreement has opened the Chinese market to Australian wine. The AWSA is seeking to build on the tremendous opportunities that exist in the market. The second China-Australia Wine and Spirits Forum will explore more opportunities for Australian exporters in this exciting market.”

The 2019 Adelaide Wine Festival and The 2nd China-Australia Wine and Spirit Forum commenced with the China-Australia Wine Industry Summit Forum, wine tastings and the AWSA Awards Ceremony and dinner last night at the Adelaide Convention Centre.

The five day event continues today with the Australia Wine Industry Expo on June 15, where delegates can taste the produce of and establish relationships with 48 South Australian exhibitors.

A few of the exhibiting wineries include; Orchid Wine Estate, Australian Ozyard Vineyard, Woodstock Wine Estate, Burge Family, Three Kangaroos, Heartland Wines, Murray Street Vineyard, Maxwell, Axiom, Belvidere, Penny Hills, Fox Creek, Langmeil, Paracombe, GNT Fine Wine, Cooper Burns, and Furche Wine.

The following two days of the event will give delegates a chance to visit the wine regions and cellar doors themselves, with exploration visits to both the Barossa and McLaren Vale.

“The Australian wine industry has experienced rapid growth over the past decade, and most companies, including the Swan Wine Group, have benefited from this, thanks to the importance of the high-speed development opportunities in the Chinese market,” said Mr Wei Li, event founder, Chairman of AWSA and CEO of Swan Wine Group.

“In the next decade, the Chinese wine consumption market will continue to expand, but for Australian companies, there are many new challenges. The Australian Wine Industry Association organised this event to analyse the past and explore the future. It is expected to explore and communicate with industry experts and entrepreneurs, and explore the next steps of Australian companies through industry-to-bottom communication.”

And the event is about more than just wine sales, including multiple opportunities for Chinese delegates who have immigration intentions to find out more about South Australia. Over the five days, there are major opportunities for industries throughout the region to promote tourism, healthcare, education, real estate, investment, and immigration.

These presentations and site visits will equip the Chinese delegates to act as well-informed advocates for South Australia on their return home.

For more info or to book tickets, visit https://www.eventbrite.com.au/e/2019-adelaide-wine-festival-and-the-2nd-china-australia-wine-and-spirit-forum-tickets-60558276435

Event sponsors include Coles, Auswan Creek, Albatrans International Freight Forwarding P/L, Australia Inspire Vintage, Kingway International Education and Migration, Portia Valley Wines, Terry White Chemmart Rundle Mall.

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