![ONII Flier artwork[1]](https://glamadelaide.com.au/wp-content/uploads/2015/06/ONII-Flier-artwork1.jpg)
Claymore Wines has partnered with the internationally acclaimed Liverpool Football Club (LFC) as the exclusive wine sponsor of the LFC 2015 Tour Adelaide Match on Monday 20 July at Adelaide Oval, when the reds return to Australia as part of their 2015 pre-season Asia Tour.
The LFC will kick off the tour in Queensland against the Brisbane Roar at Suncorp Stadium on Friday 17 July and then face Adelaide United at the Adelaide Oval on Monday 20 July.
Proprietor of Claymore Wines, Anura Nitchingham said the opportunity for Claymore Wines to be part of the pre-season LFC Tour was both business related and personal.
“As the Liverpool Football Club hold high presence internationally and here in Australia, we saw our partnership as an opportunity to showcase our wines to a larger audience and capture the interests of football fans in Adelaide, Brisbane and across the world,” he said.
“On a personal level, the affiliation is the perfect combination of my two favourite passions, wine and football. As a big Liverpool Football Club fan, we feel privileged to be part of the excitement that the pre-season matches will create. It’s a passion for great reds,” he said.
Sales and Marketing Manager for Claymore Wines, Carissa Major said there will be plenty of opportunities for Claymore Wines to support the partnership, through mini events, wine exposure and the release of three commemorative wine labels for the LFC Tour.
“As the exclusive wine sponsor for the Adelaide match, Claymore Wines will be the only wine served at all LFC social events, gala dinners, and available in the LFC corporate suites on match night,” Carissa said. “In addition, Claymore Wines will host a variety of mini events, including a movie night in June.”
“Select Claymore wines will bear the official Tour logo as a symbol of the endorsement by the Club and we have access to tickets to the match, closed and open training sessions, and access to a LFC ‘Legend’ for a Claymore event.
“We have a very close connection with Matthew Selby, the president of the Liverpool Downunder Supporters Club (SA LFC Supporters Club), and who also happens to be the Asia Pacific Supporters Representative to LFC. Claymore Wines have been sponsors of the LFC Downunder Supporters Club for approximately eight years,” she said.
The three commemorative Claymore wines that have been released for the LFC 2015 Tour include a GSM, Shiraz and Sauvignon Blanc.
“The existing ‘You’ll Never Walk Alone’ GSM, featuring an iconic image of former Club Manager, Bill Shankly, has been produced since the 2004 vintage and will be part of the special LFC wines,” Carissa said. “The commemorative label is a stand out 2013 Shiraz, specially labelled ‘You’ll Never Walk Alone’ The Boot Room’ Shiraz; in honour of the unofficial coaches office (the room where the boots were stored), of the LFC for a period through the 70’s to the late 80’s where the coaches used to sit, share a whisky and talk over tactics, strategy and pre and post matches.”
“The final label release for this tour will be the 2015 Adelaide Hills Sauvignon Blanc, normally labelled as ‘Purple Rain, but for this vintage, 500 cases will be produced with the ‘Bill Shankly’ label to pair with the GSM,” she said.
Claymore Wines is a boutique wine brand, located in Leasingham in the Clare Valley.
For more information, phone 08 8843 0200 or visit www.claymorewines.com.au.
For information on the Liverpool Football Club 2015 Asia Tour, visit www.lfctour.com.
Related articles across the web
More News
