New Balance will open its first dedicated South Australian retail store on Friday 28 November in Rundle Mall. At 600 square metres, it is the brand’s largest store in Australia. It will stock a curated mix of performance and lifestyle collections. This includes the Fresh Foam 1080v14 and the carbon-plated SC Elite v5 for race day. The store will also feature the brand’s lifestyle silhouettes and premium athleisure.
To mark the opening, New Balance has partnered with local run community Run as One. An open session will take place on Friday morning from 6:30am. Runners can choose a 3km or 5km tempo-style run that will start and finish at the store. Participants will get the opportunity to trial the new FuelCell Rebel v5.
Free coffee and pastries will also be available after the run. You can register for the event through Eventbrite.
New Balance’s Asia Pacific DTC Director, Jonathan Clark, said, “With the launch of our Melbourne Central flagship last year, alongside Pac Fair and Bondi Junction before that, New Balance has continued to accelerate its brick-and-mortar presence across Australia.”
“Entering South Australia for the first time underscores our confidence in the market and our commitment to making world-class retail experiences accessible to every major region. The Rundle Mall opening is a milestone that strengthens our national footprint and brings the full New Balance experience to Adelaide and we cannot wait to welcome you in store.”
The store will officially open at 9am. The first 100 customers will receive a free graphic tote with purchase.
New Balance Adelaide
Where: 136 Rundle Mall, Adelaide
When: Officially opens at 9am Friday 28 November
For more information, click here.
