Coopers Brewery, with its rich 162-year history of crafting exceptional brews, has introduced an addition to its repertoire with the launch of its flagship lager in the Australian market.
Coopers Australian Lager, with an ABV of 4.2%, promises to be the cornerstone of the brewery’s lager offerings. Recognising the burgeoning demand for premium, great-tasting beers, Coopers has meticulously crafted this lager with a bright golden hue derived from their proprietary lager malt.
The pour reveals a crystal-clear appearance that beckons the drinker to experience the refreshing journey that lies within.

“Australians love their lagers, and we wanted to create a modern Australian lager that is more flavoursome and contemporary compared with the traditional lagers in the market. We feel we’ve delivered on that with Coopers Australian Lager, and we’re confident drinkers will agree when they get their first taste,” Coopers Brewery General Manager Michael Shearer said.
“It’s been a few years in the making and we’ve come up with a great-tasting Australian lager which we’ve packaged in an eye-catching turquoise design that befits its refreshing and easy drinking appeal.”
“This will be our first lager featuring the iconic Coopers roundel, and we’re supporting its release starting with a fun and playful activation – ‘First Drop’ by Coopers.”
Aptly named ‘First Drop’ by Coopers, an innovative art display was created as a fusion of craftsmanship, blending water, grain, yeast, and hops to craft a masterpiece that transcends both taste and art. The exhibition was held to kick off Coopers’ First Drop promotion for the new beer in which lucky drinkers stand to win prizes with specially marked cans.

While most people know Coopers for its award-winning ales and stout, the brewery also has a long history in lager dating from the late 1960s. Its existing lager range includes the low- carb Coopers Dry and Coopers Dry 3.5, as well as the low-alcohol Coopers Premium Light.
“We’ve decided to double down with the release of Australian Lager and bring a new premium, great-tasting beer to the market to meet drinker demand,” Mr Shearer said.
“Coopers Australian Lager will be our flagship lager offering, rightfully taking its place among our permanent portfolio and featuring our iconic Coopers roundel. With 80% of beer volume sold in Australia being lager, we see this as a significant growth opportunity for Coopers and we’re not holding back in its promotion.
“We can’t wait to share this new Australian lager with beer drinkers around the country.”
For more information, and to find where you can purchase Australian Lager, click here.
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