Supercars and Coopers Brewery have announced the renewal of their partnership, with Coopers set to be the Official Beer, Cider, & Non-Alcoholic Beer Partner of the 2025 Repco Supercars Championship. This partnership, kicking off in 2025 and running to 2027, is sure to be one of great beverages and fantastic fan experiences across Australia and New Zealand.
Coopers Brewery will have exclusive pouring rights at the majority of Supercars events. This includes serving a range of beverages such as the new Coopers Dry 3.5, Coopers Light, and Cooper Original Pale Ale. Fans can enjoy these in both public and corporate hospitality areas at 11 out of 13 championship rounds.
The collaboration will also include extensive on-site activations and prominent Coopers branding, with both digital and physical signage at the events. This partnership is a continuation of a previous long-standing relationship between Supercars and Coopers, which originally spanned from 2012 through 2021 and now resumes with extra excitement and enthusiasm.
“It’s great to be back with the Supercars,” Coopers Brewery General Manager Michael Shearer said.
“Coopers has a long association with this fantastic motorsport series, starting back in 2012 and running non-stop for nine years.
“After a brief break, we’re excited to once again be the exclusive beer supplier of such an iconic sport which brings together people from all over the country.
Having Coopers back on board is a huge win for the Championship and its fans.
“Coopers is a fantastic brand our fans love, and their partnership will bring something special to our events,” said Supercars General Manager, Commercial, Jamie Black.
“We of course had a longstanding partnership with Coopers in recent years, it is terrific to rekindle that relationship and bring some of those fan-favourite initiatives back to the track together.
“It’s great to have Coopers as part of the Supercars family again, and we are looking forward to three years of great activations at the track.”
As the 2025 season approaches, Supercars is preparing to offer the best race-day experiences featuring Coopers Brewery. The partnership aims to provide new and improved and premium options to attendees.
The 2025 Repco Supercars Championship season is set to commence on February 21st to 23rd at Sydney Motorsport Park, with the Sydney 500 event. The season opener will see races spread across three days and will be broadcast live on Foxtel and the Seven Network, with streaming available on Kayo and 7plus.
The Supercars will touch down in South Australia on two occasions. First for race 9 from September 9th to 12th at The Bend, and then for the 13th and final round of the season, for the VAILO Adelaide Grand Final from the 27th to the 30th of November.
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