Coopers Launch Another New Summer Beer, Just In Time For…

First it was the IPA in April, then the Amber Ale last month. Now, we can add a new lager to the limited edition releases for 2016.

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It seems Coopers Brewery are quite enjoying experimenting with some new recipes and flavours of late. This is the third limited edition release of 2016 so far, and the timing couldn’t be better.

Now we know beer lovers like commemorative cans, so that’s exactly what Coopers are creating to celebrate becoming Tennis Australia’s official beer partner for the Australian Open and the Emirates Series in Sydney, Hobart and Adelaide. Basically, now if we travel to watch sport, we don’t have to worry about getting stuck with a Crownie!

The new Legends Summer Lager is an easy drinking, full malt lager with a pale golden straw colour and a refreshing, clean crisp flavour combining freshly cut lime with citrus notes derived from the use of Hallertau Tradition hops. It has 4.2% alcohol by volume.

Coopers National Sales and Marketing Director, Mr Cam Pearce, said the beer had been packaged in sleek 355ml Euroslim cans with each can featuring one of 12 anecdotal stories and facts about the Australian Open.

“We are incredibly proud and excited to be partnering with Tennis Australia and the launch of the special Legends Summer Lager is a great way to celebrate the partnership which brings an Australian owned brewer together with an iconic Australian sporting event.”

Legends Summer Lager is being sold exclusively by Endeavour Drinks Group, Dan Murphy and BWS stores across Australia until stocks run out. Which could be sooner rather than later depending on how good it is. We’ve been hankering for a good summer lager…

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