Coopers is thrilled to present its new virtual entertainment series, Live, Loud & Local, to support some of Australia’s favourite pubs and venues across the country, provide a platform for local talent, and entertain stuck-at-home customers.
Hosted by Joel Creasey and Myf Warhurst, the live entertainment series will run twice a week, featuring music, comedy, trivia and cooking, with some of Australia’s best talent headlining.
Coopers is partnering with key watering-holes across Australia who will be virtually “opening” their doors for the gigs.
To tune in, punters will head to the specific pub’s Facebook page where a line-up of Australia’s favourites, from musicians to chefs, will turn it up and entertain, live from their living rooms or studios.
Venues include Leonard’s House of Love in Melbourne, Coopers’ Original Ale House in Adelaide, The Sandbar in Perth, and The Northern in Byron Bay. Sydney and Brisbane venues are yet to be announced.
To officially launch the series, Coopers is hosting the kick-off event via its Facebook page this Friday 24 April at 8pm with Joel Creasey and Myf Warhurst hosting a stellar line up of live acts, including a performance by ILLY, and chef Shannon Bennett demonstrating the ultimate fish and chips at home.
The gigs will be interactive with prizes to be won each night. Coopers will give away jugs of beer and meals at the pubs, helping drive footfall back to venues when doors reopen, as well as spot prizes of delivery options.
There will also be product and merchandise giveaways, helping punters transform their homes into their very own mini pub.
Customers are encouraged to support their local pubs that are still doing takeaway by ordering their favourite pub meal delivered to their door whilst they enjoy the live gig.
“In these uncertain times we know that a bit of familiarity is warmly welcomed. So, while you can’t get to your local to enjoy a beer with friends, we’re going to bring the local to you. Together with our Coopers community, from the talented musicians, to the weekly quiz masters, and of course the pubs we love, we hope Live, Loud and Local brings a smile to faces all over Australia,” says Dr Tim Cooper AM, Managing Director.
Coopers is also supporting its pubs and other customers by encouraging the return of kegs from trade for a refund, at a cost of nearly $4 million. Additionally, it is working with their customers to provide tangible support when pubs reopen their doors.
Live Loud & Local is supported by Live Nation Entertainment and Events to help bring some of the best music acts on board.
“We’re happy to be involved with the Coopers initiative in supporting local talent and giving them opportunity to play and perform in these unprecedented times. This is the beginning of a long relationship and we look forward to the future with the Australian owned company to help endorse and promote local talent,” says Roger Field, CEO, Live Nation Entertainment and Events.
Getting on board is easy with a central website (cooperslocal.com.au) directing punters across Australia to ‘follow the tour’ on the pubs’ Facebook pages.
These live streams will be hosted on the pub’s Facebook page where punters will meet with Joel Creasey and Myf Warhurst and settle in.
So head to your favourite pub’s Facebook page and enjoy some of Australia’s best talent at home.
To follow Live, Loud & Local, see here.
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