Australian footwear label FRANKIE4 is promises to merge science with style, creating healthier options for summer, expanding Australia-wide.
After years of constant talk of expansion, FRANKIE4 has arrived in Adelaide with its new permanent store.
Brisbane-based label FRANKIE4 has hoping to revolutionise women’s footwear for over a decade, earning a cult following and creating the type of footwear women have been searching for—equally comfortable, supportive, and stylish shoes.
Since the recent arrival of their SS22 collection, the brand has also made a highly anticipated announcement.
FRANKIE4 is expanding in Australia, opening their second store in Melbourne, situated in Albert Park, and finally opening its first ever store in Adelaide, located in Hyde Park.
FRANKIE4 Founder and Director Caroline McCulloch (B. Podiatry—B. Physiotherapy) said, “These two stores in particular are an exciting next step in our ongoing vision to empower women to enjoy the freedom of both comfort and style, all day, every day. We hope to continue to create convenient and beautiful hubs of feel-good shoes and fantastic staff, so that we can continue to support women in focusing on their wellness, starting at their soles.”
FRANKIE4’s latest SS22 range has plenty of chic options, including slides, many of which are created with soles moulded with rice husk, and sandals that have ingeniously layered support and cushion systems.
“Summer heat and humidity can have us kicking our shoes off more than we would in the cooler months. Being barefoot and walking on hard, flat surfaces can be a recipe for foot pain (heel pain in particular),” McCulloch continued.
These favourite seasonal styles are fitted with FRANKIE4’s Sole Hero™ Footbeds, which aid in better lower limb alignment and aim to prevent pain points, meaning we can enjoy our Australian staples without making unhealthy choices for our feet.
With the summer heat causing feet to swell, too, FRANKIE4’s Sole Saver Pack™ (which comes in every box of FRANKIE4 boots, sneakers, and most flats) can be customised throughout the day for your best fit with simple adjustments.
Now open in Seattle, and continuing to expand to an e-tail clientele in the US, too, the Australian-born and-raised brand is showing women that wellness extends to their feet, and can be also done with style.
For more information about FRANKIE4, visit its website or follow the brand on Instagram.
Find FRANKIE4 Adelaide at 268 Unley Rd, Hyde Park SA 5061.
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