Fashion

DEAR LLOYD is the new SA fashion haven helping to combat climate change

Designer fashion hire boutique, DEAR LLOYD, is aiming to combat climate change by encouraging people to hire not buy for special occassions.

It’s not uncommon these days for fashionistas to hire an outfit over buying one. Designer hire companies are popping up left right and centre and while the concept may be common practice, what makes DEAR LLOYD stand out from the rest is there commitment to sustainability.

The fashion industry is notorious for its wastage with over 92 million tons of textile waste ending up in landfill each year making the fashion industry one of the largest contributors to greenhouse gas emissions, creating more C02 than all international flights and maritime shipping combined.

It was this that drove SA fashion hire business, DEAR LLOYD to encourage a new way of dressing. With a commitment to providing customers with the ultimate dress hire experience in Adelaide, DEAR LLOYD offers designer clothing to hire for those one-off occasions.

Curated by Adelaide team, Saba and Maddison, this new go-to fashion hub features an array of brands to hire including Anna Quan, Alexander Wang, Bec + Bridge, Camilla and Marc, Scanlan Theodore and more.

The brand is focused on giving fashion goers the option to wear on-trend outfits without forking out the hefty price tag, particularly for something they are likely to only wear once.

 Whether you’re a guest at a wedding, attending a 21st or anything in between, DEAR LLOYD is the new destination for hiring considered designer pieces that will wow every time.

Co-owner, Saba Mags says, “We wanted to design a website that feels like you are shopping at your favourite designer store and when you come into the studio to try on our hire garments, you get the same feeling you would when buying a new outfit.

“The twist is though, our customers feel a million dollars in some of the best labels, without having to break the bank or throw out a garment after a few of wears. We are really wanting to encourage our customers to think about hiring over buying when it comes to those once-off occasions,” Saba says.

Co-owner, Maddison Tarzia adds, “We are excited to launch the first range and we are looking to triple the range by the end of the year when it comes to styles, brands and sizes available.

“We will also be looking to launch a sustainable range in the future, so that we can support and buy from those brands that are contributing to better and more sustainable textile and fashion practices,” Maddison says.

For more information or have a browse, visit the DEAR LLOYD website or follow along on Instagram.


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