CW Wines, with their brand Bone Dry Drinks, the proud wine sponsor of the 2025 Adelaide Festival, are offering an exciting opportunity for creatives to leave their mark on one of Adelaide’s most iconic events. The competition invites you to design your very own wine label for Bone Dry Rosé – a delicious, low-sugar wine that will be sold throughout the festival. It’s your chance to showcase your talent, and win some incredible prizes!
To get started, all you need to do is download the provided template and create a wine label that reflects the spirit of the Adelaide Festival. Once you’ve crafted your design, submit the template page with your design to the entry form and it will be reviewed by a panel from Bone Dry Drinks and the Adelaide Festival team. The winning design will be chosen and printed on Bone Dry Rosé bottles, which will be available for purchase throughout the 2025 Adelaide Festival. Not only will you see your design come to life on a commercially available wine, but you’ll also have the chance to win exclusive prizes.
The winner will also receive a stunning 6L Magnum bottle, labelled with their design. This bottle will be displayed during the Adelaide Festival before being delivered to the chosen artist. To top it off, the winner will receive a dozen bottles of the Bone Dry Rosé with their unique label design.
And the prizes don’t stop there! The top designer will also enjoy a food and drinks package along with tickets to a show for four people at The Courtyard, the Adelaide Festival’s exclusive club, between Friday February 28th and Sunday March 6th.
Bone Dry Drinks has built its reputation on creating beautifully dry, provincial-style Rosé. This wine stands out in a world of overly sweet wines with its crisp, refreshing taste and an impressively low sugar content of just 0.1% per bottle. With its fresh, clean character, Bone Dry Rosé is the perfect canvas for your creative expression.
The competition opens now, so mark your calendars! Entries will close at 11:59pm on Wednesday February 5th, and the winner will be announced on Monday February 10th. It’s an exciting opportunity to have your design featured on a bottle of wine, sold at one of Australia’s most celebrated cultural events.
To download your template, click here.

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