Business

Destination For Men Relaunches As Adelaide’s Ultimate Man Cave

Destination For Men, Adelaide’s premier grooming and relaxation destination for the Aussie Male, has undergone a total revamp and is now South Australia’s ultimate man cave.

DFM

Destination For Men, Adelaide’s premier grooming and relaxation destination for the Aussie Male, has undergone a total revamp and is now South Australia’s ultimate man cave.

Troy Gray, former AFL player and TV personality, has built the business from the ground up since its founding in 2006, but now has the business in better shape than ever with several high-profile new owners on board.

With a newly upgraded interior, an extended range of services and products, unparalleled membership deals, plus a fully licensed bar serving free premium beer and spirits, this “man’s retreat” is certainly an alluring space.

Of the salon’s unique business strategy, Gray says that “men can come into the salon for a hair cut, barber shop shave, massage, skin treatment, hair removal … and also ‘chill out’ in comfortable leather lounges in front of the multiple large TV screens while enjoying a complimentary beer, mixed drink or cafe latte.” What more could a man need?

Free weekly BBQs, celebrity ambassadors, VIP functions and exclusive events for members, that’s what!

Every Friday from 3.30pm – 6.30pm, DFM hosts a Friday afternoon kickback, where anyone can stop by the salon after work for a free BBQ and complimentary drinks at the licensed bar. This casual end-of-week social gathering features celebrity guests, hostesses, regular special offers and “much more”.

And on Thursday September 25, DFM will host a Adelaide’s Ultimate Grand Final Function at the Alma beer garden. Set with celebrity MC’s, gorgeous hostesses, past and present AFL stars, huge prizes, gourmet BBQ, a premium drinks package and a huge after party from 4pm, DFM promises to put the fun back into the best day on the sporting calendar.

From sportsmen to businessmen, from the family man to the tradesman, DFM caters to the wants and needs of every male. And so it should, as the business was build on the foundation of years of study undertaken by Gray himself.

If your man is in need of some quality me-time, DFM is the place to send him. With over 20 male-specific grooming services to choose from, DFM gift vouchers make the perfect Father’s Day present.

This Father’s Day, DFM are offering a a heavily discounted package which includes any three of the following services: men’s haircut; traditional barber shop shave; relaxing massage; invigorating men’s facial. The whole package is valued at jus  $99 (usually $185) and also includes free beer & spirits at the DFM bar during dad’s visit.

You can head online or in store to check out what DFM can do for your man.

The salon is based in Unley, and is open Tuesday-Saturday.

To get your man in on the action, jump online and book an appointment online.
For the perfect father’s day present, purchase vouchers online.
To register your interest in DFM’s Grand Final Function, head here.
For more information, head to the website.

 

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