The spotlight is certainly on South Australia in 2015 with Destination South Australia (Destination SA), the ultimate showcase for the Australian state that seems to be on everyone’s lips right now.
Managed by the Adelaide Convention Bureau, Destination SA brings more than 50 national and international event owners, buyers and managers and national and international media to Adelaide next week Wednesday 25th – Saturday 28th March. It has in past years, bought in around $30m to the state from business secured as a result of the four day event.
Damien Kitto, CEO Adelaide Convention Bureau said “we experienced high interest in South Australia at AIME (Asia Pacific Incentive & Meeting Expo) that we are really looking forward to hosting our invited guests next week so they can experience the ‘new’ Adelaide, South Australia first hand.”
Since the last Destination SA, a lot has happened in Adelaide. The much talked about Riverbank precinct has seen the city’s sporting crown jewel, the $535m Adelaide Oval with its 22 function rooms open its gates to national and international acclaim. The Southern Hemisphere’s largest Medical precinct commence business with the opening of SAHMRI (SA Health & Medical Research Institute) and most recently, the launch of the first phase of the $400m Adelaide Convention Centre redevelopment.
Attendees will be afforded the opportunity to experience the best our city and state has to offer during their visit. Guests will arrive to a welcome reception on Wednesday night to be followed by a full day of face to face meetings with local event businesses and tourism operators including AV companies, hotels, conference organisers, expo builders, tour operators and venues on Thursday.
A gala dinner on Thursday night will include an update on the latest developments to the Riverbank including recent announcements by the Casino and the State Government regarding the Festival Centre as well as news regarding several new hotels.
On Friday and Saturday the invited guests will split into three groups with each experiencing South Australia’s finest hospitality and unique experiences first hand with one group heading to Port Lincoln, one to the Barossa and one to the Adelaide Hills before heading off home.