Target Australia have announced that the highly anticipated Dion Lee for Target women’s range will launch online tonight at 8pm, making high fashion attainable for South Australians.
The limited edition collection will be available online at www.target.com.au/dionlee and will launch in selected Target storesnationally on July 2.
Target Managing Director, Stuart Machin, said the retailer wanted to offer customers the opportunity to shop the exclusive range online before it launches
instore tomorrow.
“We are thrilled to launch the Dion Lee for Target collection online tonight to our customers, and are expecting the range to sell quickly,” Mr Machin said.
“The Dion Lee for Target collection delivers modern, designer womenswear at an affordable price, and it is a range our customers will love.”
The capsule collection will be available in store tomorrow at 3 stores in Adelaide including Centrepoint, Marion and Tea Tree Plaza.
Designer Dion Lee is excited Australian women can now experience his collection and his first ever performance range.
“My collection with Target combines style with function and reflects the wardrobe of the contemporary Australian woman at work or relaxing,” he said.
“Designing performance wear was a new experience, and I was inspired to create modern women’s activewear for everyday living.” The 36 piece women’s collection is part of the ‘Designers for Target’ program, and features day to-night clothing, loungewear, performance wear and accessories.
The prices range between $25 and $119, in sizes 6 to 16. To shop the collection or find your nearest store, visit www.target.com.au/dionlee.
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