Fashion

Discover Madam Virtue’s rare and limited edition sneaker collection

Madam Virtue stocks more than 200 pairs of rare/hard to find sneakers, featuring brands such as Adidas, Yeezy, Nike and Jordans.

Madam Virtue & Co is a dream come true for shopaholics who adore pre-loved, designer items at discounted prices. The fashion consignment boutique – located inside Adelaide’s luxury pawn shop, Hockit – specialises in buying and selling brands that would otherwise be inaccessible to the everyday shopper.

Home to Australia’s largest range of vintage designer fashion, Madam Virtue sells everything from Gucci, Chanel, Fendi, Louis Vuitton, Tiffany’s, and Dior at bargain prices.

Notably, Madam Virtue has a sizable sneaker collection, encompassing a whole list of limited editions and collectors’ items that you wouldn’t find at your local shoe store.

Rima Elsayed is the sneaker expert of Madam Virtue and has been working in shoes for over 11 years. She is a well-known figure in South Australia when it comes to collectable shoes and has curated an impressive selection right here in Adelaide.

“At the moment we have about 200 pairs of sneakers and we continue to grow that range, with the brands like Adidas, Yeezy, Nike, Jordans, and more,” said Rima.

“Our sneakers range from newly released limited edition sneakers to some that are collectors’ items, such as the Off White Jordan 1 Chicago’s that were released in 2017.

“All our shoes are range from $300 all the way to $7000 and are all rare/hard to find… we specialise in limited addition shoes that you can’t find in a retail store and purchase.”

Madam Virtue gathers its collectable sneakers by purchasing from resellers, hosting raffles to attract sellers to the shop, and sourcing rare finds from boutique retail stores.

When asked what Madam Virtue’s rarest sneaker in store was, Rima said that the Off-White Chicago Jordan 1 Highs were definitely up there.

“These sneakers are in collaboration with the late Virgil Abloh who was also the creative director of Louis Vuitton for the last 5 years,” said Rima.

“These sneakers are extremely hard to find as there are only in the tens of thousands at the moment! Sneakers are one of the main pieces of our outfits… at Madam Virtue, we will have you leaving wanting more!”

Find out what else Madam Virtue has in store by visiting the shop’s Facebook and Instagram pages.

Madam Virtue & Co is located inside Hockit at 46 Gawler Place, Adelaide 5000.

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