Exceptional value, the promise of magnificent summer weather and a great selection of beach and bush locations are combining to drive more and more Australians to rekindle their love affair with home-grown holidays this Christmas.
That’s the word from Discovery Holiday Parks, with the company – the largest owner and operator of lifestyle holiday parks in Australia – reporting a 15 per cent increase in Christmas holiday period nights sold to date across its nationwide network of destination parks.
“Based on bookings over this period at the same time last year, we’ve seen our key parks add a whopping 5,078 nights away to the 2013 figures,” Discovery Holiday Parks CEO Grant Wilckens said.
This represents some 1,200 cabin accommodation nights and just shy of 4,000 camping and caravan site nights, bringing total occupancy levels to almost 54 percent five weeks out from the start of the Australian Christmas holiday period which traditionally runs from December 26 to January 25.
“Equally pleasing is that the increase is being experienced across our entire portfolio, in all states and the Northern Territory, and at beach and river locations, in the outback and within national parks,” Mr Wilckens said.
“Our guests tend to make their bookings early – or re-book for the following year when checking out of their last Christmas holiday destination – and anecdotal evidence strongly suggests that the great value for money, coupled with excellent facilities in great locations and plenty of family-focused fun activities, have seen Australians again fall in love with local destinations.”
Mr Wilckens added that some of the most popular destinations include Discovery’s coastal properties, among them Pambula Beach on New South Wales’ Sapphire Coast, Bunbury in south-eastern Western Australia, Robe in South Australia and the Devonport park nestling between the coast and the beautiful Mersey River in northern Tasmania.
“As we’re filling up fast for what promises to be a bumper summer holiday, we’d encourage anyone thinking of getting to the beach, the river or the bush this Christmas to plan now and make their bookings.
“And with Discovery, they’re spoilt for choice, with parks located in some of the country’s most spectacular settings catering for just about every taste.
“We’re also renowned for our quintessential Australian values of warmth, friendliness and a desire to make sure there’s a space and a place for everyone to enjoy the best possible holiday experience.”
The extensive Discovery Holiday Parks portfolio comprises some 6,500 sites made up of a mix of deluxe villas, a selection of cabin accommodation and a range of powered and unpowered caravan and camping sites. All parks also boast an array of recreational facilities such as camp kitchens, TV and entertainment rooms, barbecue areas, swimming pools, spas, walking trails and playgrounds.