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Drakes launch 15 exclusive Hot Wheels® in store now

For every $60 spent at Drakes Supermarkets stores, customers can snag one of these limited-edition cars.

Starting this October, Drakes Supermarkets is rolling out an exciting offer for Hot Wheels® enthusiasts.

In collaboration with Mattel®, Drakes is introducing 15 exclusive Hot Wheels® cars, never before seen in Australia. For every $60 spent at Drakes Supermarkets stores, customers can snag one of these limited-edition cars.

Until 15th November 2023, customers can look forward to collecting these unique cars, with five new models released every fortnight. But that’s not all! Shoppers also stand a chance to win major Hot Wheels® prizes, including a towering stack of Hot Wheels® cars that matches their height.

“Mattel® and Hot Wheels® are global icons, so for them to give our South Aussie family business this huge Australian exclusive is an absolute honour.” John-Paul Drake, Director of Drakes Supermarkets said.

“It’s the first time that Hot Wheels® has done a promotion like this with an Australian supermarket, and it really comes down to the strong relationship we’ve built with Mattel® as a supplier partner over the years. I’m hoping it comes with a full range of Super Treasure Hunt Hot Wheels for life!”

Hot Wheels® is the number 1 selling toy in the world and is not just for the young but young at heart and avid collectors worldwide. John-Paul is a passionate Hot Wheels® collector with over a thousand in his collection.

“I have 791 cars plus one hippo displayed on my custom-built wall, and another 300 or so stashed around the place – in my desk drawers, in the glovebox in the car and in my studio. I told myself I would stop when the wall was full!” he said.

“I had always wanted to display my Hot Wheels® collection and it’s turned into a bit of an art installation. I’m constantly swapping out cars and moving them around on the wall, and I’ve noticed that my team members do the same thing when they’re in the studio. It’s actually really cool to see what changes whenever I go into the room.”

The Hot Wheels® and Drakes collaboration has come full circle for John-Paul, “Like lots of Aussie kids, I grew up playing with Hot Wheels® cars and imagining what my future real car collection would look like. That dream hasn’t quite come true, and while I know can’t buy all the cars in real life, I can at least buy the Hot Wheels® version!”

Hot Wheels®, a brainchild of an innovator and rocket scientist, has been a household name since 1968. Today, it stands as the world’s top-selling toy. Mattel®, the global toy leader behind Hot Wheels®, boasts a rich portfolio of beloved brands, from Barbie® to UNO®.

Drakes Supermarkets Hot Wheels® Major Prize Pack is valued at $4,000 RRP, includes:

  • $1,000 Hot Wheels® Mega Pack
  • $2,000 Hot Wheels® Gift Card
  • Your height in Hot Wheels® cars
  • Signed Mab Mingay merchandise.
  • Hot Wheels® Ultimate Playset
  • Hot Wheels® Limited Edition Collector Car

Drakes Supermarkets Hot Wheels® Minor Prize Pack is valued at $2,000 RRP, includes:

  • $1,000 Hot Wheels® Gift card
  • $250 Hot Wheels® pack
  • Signed Mab Mingay Merchandise
  • Hot Wheels® Limited Edition Collector Car

For more information, click here.

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