Photo: Brett Sheridan.
Australia’s Drink Easy Awards have returned after a COVID-19 hiatus, choosing Adelaide as the location for the 2021 search for Australia’s best beverage.
Drink Easy brings together those at the peak of beverage creation in Australia to reward the best in their craft in the following categories: Wine, Spirits, Beer and Cider, Non-Alchoholic and Alternative, with an overall Top 10 rewarding the crème de la crème of Australian drinking.
First taking place in 2019 in Hobart where a wild ale from NSW, Wildflower’s St Phoebe, was crowned as the top-tier tipple, the awards are making a triumphant return, announcing a partnership with the University of Adelaide who will be the major sponsor for this year’s event.
Drink Easy are a celebration of Australian drinks and the culture that surrounds brewing, distilling and fermenting. Marketing themselves as an inclusive affair, the awards look to remove the often pretentious nature of drinks judging, choosing to focus on how Australian’s actually select and consume their alcohol. This innovative approach includes categories such as Easy on the Eye which looks for excellence in drinks labels, which was awarded to Adelaide’s own gin favourite Never Never Distilling Co. in 2019, for Carlo Jensen’s Triple Juniper Gin design.
This year’s Drink Easy Awards will include a series of national events, tastings and educational gatherings with creative occasions arising regularly through the year.
Announcing the University of Adelaide as the major sponsor for 2021, the historic Bonython Hall will host some of Australia’s most respected drinks brands for three days of judging from August 11 to August 13, as well as the anticipated awards party on October 15.
Drink Easy Director Tamrah Petruzzelli was delighted with the new partnership in light of the University’s rich history in winemaking.
“We are excited to partner with the University of Adelaide and call Bonython Hall home for 2021. The University has been instrumental in shaping so many of the world’s greatest winemakers and wine identities through its Oenology, Viticulture and Wine Business programs” she says.
The partnership will provide University of Adelaide students with crucial experience through its abundance of industry connections, offering sought-after internship, masterclass and stewardship opportunities.
Australian drink producers have until Friday 23 July to submit their products to Drink Easy for judging.
Find out more about Drink Easy awards here.