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#Eastendwinedown Makes a Splash

A sold out crowd of wine enthusiasts flocked to Adelaide's East End to close this year's Tasting Australia Festival for the first #EASTENDWINEDOWN in Vardon Avenue on Thursday 3rd May.

The laneway adjacent to Adelaide's iconic independent fine wine retailer, East End Cellars was packed with punters tasting handcrafted wine from the likes of David Le Mire of La Linea; Col McBride of Some Young Punks; Taras Ochota from Ochota Barrels; Pete Schell of Spinifex and Brendon Keys of BK Wines – who also spent time behind the decks to ensure a suitably soulful soundtrack on the night.

The event, organised by Louise Radman (RADPUBLIC) and Amanda James Pritchard (Kooki and Winemakers without Borders) was promoted largely via social media and sold out to maximum capacity. An eclectic mix of over 40 wines were tasted by the food and wine loving crowd who were encouraged to tweet about the experience and their favourite wines with the #EASTENDWINEDOWN hashtag.
"Naming the event after the hashtag certainly added to the twitter traffic – we trended in Adelaide on the night – and tweets using the hashtag over the night and during the lead up reached 31,583 unique users with total impressions of over 280,000! Not bad for a little event in a unique corner of Adelaide" said Louise Radman.

East End Cellars proprietor, Michael Andrewartha was enthusiastic about #EASTENDWINEDOWN, saying the event was a credit to the organisers and wineries involved.

“It was brilliant to have a sell out event! It worked extremely well and brought a whole new demographic into our store in the East end. What a great crowd! Such young, diverse and energetic people asking knowledgeable questions – a very keen and polite group in a crowded space. Our feedback from the winemakers was fantastic.”

Event organisers were buoyed with the event’s success and pleased to hear surrounding restaurants, bars and businesses saw increased trade as after parties flowed into the East End. Louise Radman said they were already planning the next #EASTENDWINEDOWN.
"We will be back bigger and better and hope to take up more space in Vardon Avenue to accommodate even more people in the laneway next time around.“

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