Following last year’s debut partnership, Samantha Willis and ‘Mount Franklin’ are teaming up again, presenting an exciting collaboration in support of the McGrath Foundation to raise funds and awareness during Breast Cancer Awareness Month.
Samantha Wills is heading up the collaboration as Creative Director & Ambassador. Wills’ vision for the #UnitedWeStand campaign drew direct inspiration from the legacy of McGrath Foundation Founder, Jane McGrath.
“Jane’s legacy is that of one woman, which now continues to impact women across the nation. The more women unite for this important cause, the further Jane’s incredible message goes.” Wills explains.
With a strong fashion direction, the hero of the collection marks Samantha Willis’ first foray into apparel, uniting with ‘Mount Franklin’, to create a premium, fashion slouchy t-shirt, featuring the campaign’s signature jewelled headpiece print (commissioned by Australian artist, Kelly Smith). To round out the fashion offering, Wills has also designed a collection of her signature jewellery for the campaign – another way that women can pledge their allegiance and wear their support in style for the McGrath Foundation.
Available now for purchase by women nationwide at samanthawills.com/mountfranklin, $30 from each T-shirt sold will be donated to the McGrath Foundation*.
The ‘Warrioress’ concept will also be prevalent across the ‘Mount Franklin’ bottles. Featuring stand out Aztec watercolour prints and a decadently illustrated femme warrior, these ‘Mount Franklin’ glass and plastic bottles will be as in-demand and must-have accessory this season, as the t-shirt and jewellery.
‘Mount Franklin’ has been associated with breast cancer charities since 2006 and will have contributed more than $2 million to the cause by the end of the year. Since 2010 the company has been working with the McGrath Foundation to help extend the network of McGrath Breast Care Nurses and now funds three McGrath ‘Mount Franklin’ Breast Care Nurses based in Kalgoorlie and Esperance in Western Australia and Angaston in South Australia.