The Garvan Institute of Medical Research has announced that it will bring the Fashion Targets Breast Cancer (FTBC) fundraising campaign to life in 2015 with leading fashion industry partners, designer Karen Walker and Australia’s leading online fashion retailer, The Iconic.
Ralph Lauren, founder of the FTBC campaign, is looking forward to seeing the campaign taken to new heights in Australia, saying: “Fashion Targets Breast Cancer is a cause that is deeply important to me and it has been tremendous to watch it expand internationally over the years. FTBC Australia has been integral in raising funds and awareness for breast cancer and in securing notable talent to show their support for the cause.”
Ralph Lauren created FTBC in 1994 in memory of fashion editor Nina Hyde who died of breast cancer. The campaign has a presence in 14 countries around the world and is the fashion industry’s charity brand of choice. In Australia, the campaign has raised more than $2.7 million for breast cancer research, focusing on women under the age of 40 years.
The Fashion Targets Breast Cancer T-shirt designed by Karen Walker will be available this Spring 2015 from The Iconic at: www.theiconic.com.au/FTBC