Adelaide’s hotel sector has started 2024 on a high note, as the Marriott International launches its first establishment in South Australia. The Adelaide Marriott Hotel, a 5-star luxury venue, will begin to welcome guests today, marking a significant milestone in the local hospitality industry.
Located in the city’s CBD, the newly opened hotel is situated in the historic 152-year-old General Post Office building. The building’s architectural overhaul was led by Baukultur, a renowned Adelaide firm, which transformed it into a blend of classic charm and contemporary luxury. The $200 million development features 285 spacious guestrooms and suites, including an opulent Presidential Suite, a Club Lounge, top-tier restaurants and bars, a swimming pool, fitness centre, and multiple function and conference spaces.
Adding to the hotel’s allure are two new dining establishments: Penny Blue and Exchange Lane. Penny Blue offers a modern Australian dining experience with a seating capacity for 126 guests, while Exchange Lane provides a dynamic atmosphere shifting from a morning coffee spot to an evening bar, accommodating 88 patrons.
The opening of the Adelaide Marriott underlines a period of flourishing success for the local accommodation sector, which saw record-breaking figures in the first half of 2024. Five out of the first six months of the year set new benchmarks for room nights occupied in greater metropolitan Adelaide, with March registering a historical high by averaging 8,687 occupied rooms nightly.
Further buoying the sector’s performance, average nightly revenues witnessed unprecedented peaks. April saw the highest revenue ever recorded, reaching an average of $2.1 million per night.
The surge in hospitality metrics is attributed to an eventful calendar featuring the Adelaide Fringe, Adelaide Festival, WOMADelaide, various long weekends, sporting events, and key conferences which attracted both interstate and international visitors.
Zoe Bettison, Minister for Tourism, noted, “It has been a strong time for Adelaide’s accommodation sector, with record-breaking occupancy and the world’s largest hotel company officially opening the Adelaide Marriott Hotel in the heart of our CBD. It is fantastic to see the direct result of our investment in major events helping drive record-breaking occupancy and revenue across greater metropolitan Adelaide – paying dividends for jobs and our state’s economy.”
Jason Nuell, Area Vice President of Marriott International for Australia, New Zealand, and Pacific, highlighted, “With the opening of Adelaide Marriott Hotel, we continue to live our legacy of wonderful hospitality and build momentum for the brand’s evolution and appeal. Located in the iconic GPO building, this hotel will become a true flagship property for Marriott Hotels as we continue to deliver contemporary design and elevated guest experiences.”
Paul Gallop, General Manager of Adelaide Marriott Hotel, added, “Our prime city location makes Adelaide Marriott Hotel the perfect launching pad for interstate and overseas visitors to tap into all that the destination has to offer. We are excited to open this milestone hotel, the first Marriott Hotel in South Australia, and look forward to welcoming our guests to experience our heartfelt service and wonderful hospitality.”
With such robust growth and the launch of the Adelaide Marriott Hotel, South Australia’s tourism landscape is poised for continued expansion, offering diverse and enriched experiences to visitors year-round.
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