The beauty lovers of Adelaide are in for a bit of a treat this week, as an iconic online retailer opens the doors to its first-ever brick-and-mortar South Australian store.
If you’ve ever spent an evening scrolling through pages and pages to find the perfect shampoo or have been on a mission to find a lip liner that’s a slightly different shade to the ones in your handbag, chances are you’ve checked out Adore Beauty. The brand was founded 25 years ago with the goal of bringing the best in beauty to Aussies.
Opening this week at Westfield Marion on Thursday, October 16th, the new Adelaide flagship follows a string of successful openings across Sydney, Melbourne, Perth, and Brisbane. This exciting new milestone is sure to bring Adore’s signature blend of expert knowledge, cutting-edge skincare, and friendly service to local shoppers.
The new store will feature a curated mix of over 100 top-tier beauty brands, offering everything from cosmeceutical skincare and K-Beauty essentials to premium haircare, fragrance and makeup favourites. Expect to find cult labels including Dermalogica, Aspect, Medik8, Kevin.Murphy, Oribe, Prada, Burberry, Who Is Elijah, Estée Lauder, NYX, and TirTir, all under one roof.
To make it even better, the brand’s most-loved tradition is coming too. Customers can still expect to receive a free Tim Tam with every purchase – how sweet is that?
On opening day, Adore Beauty will be celebrating with a pretty special giveaway. The first 300 customers through the doors will score an an exclusive goodie bag packed with deluxe samples from the retailer’s best-selling brands.
The new Westfield Marion location will blend high-tech service with Adore’s famously approachable atmosphere. Beauty buffs can indulge in a range of personalised experiences, including detailed skin analyses, LED light therapy, facials, and complimentary consultations with trained dermal therapists.
A dedicated treatment room will also host monthly brand takeovers, with the launch month spotlighting global skincare favourite Dermalogica. For those after a seamless online-meets-offline experience, digitally integrated kiosks will offer access to Adore’s full online catalogue, featuring more than 14,000 products.
Adore Beauty CEO Sacha Laing shared his excitement for the new store. “We know South Australians are deeply passionate about quality curated beauty, which resonates so strongly with the in-store experience we are creating here. Our first store here brings the best of our digital-first expertise together with a discovery-led approach to products and brands, helped along by our passionate team members.
“There’s a real vibrancy in Adelaide’s retail market right now that excites us, and we’re delighted to bring further energy and momentum to our growing community here.”
Adore Beauty’s Westfield Marion store officially opens at 9am on October 16th, and if the success of their recent Brisbane opening is anything to go by, you’ll want to get in early.
Adored Beauty
When: Opening October 16th at 9am
Where: 297 Diagonal Road, Oaklands Park
For more information, click here.
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