FIRST LOOK: Former Masterchef contestant opens health food store

Former Masterchef contestant Samuel Whitehead has opened an exciting new venue on the Fleurieu Peninsula, with gut health in mind.

Those with a passion for clean eating and gut health, do we have the providore for you. The award winning Gut Feeling Fermentation opened their store in Port Elliot earlier this month and it’s proving to be a hit.

Leading the charge is former Masterchef contestant Samuel Whitehead and sister Yasmin, who create products on a high nutritional standard sourcing the freshest ingredients from the best local farms and growers.

For almost a decade, Gut Feeling products were heavily wholesale only, that was until Samuel wanted to give back to the community and get involved.

“We had a desire to be involved in the community to help engage with our customers and the community,” he said.

“We were looking for the right place for a while, Port Elliot became the obvious choice because all of our family is from here.

“We felt there were people down here just waiting for something like this to pop up, it’s been six or seven months of just building it up and getting it ready to open to the public.”

Gut Feeling recently transitioned their kitchen and retail space from Myponga to Port Elliot while also expanding their delicious and innovative ranges of krauts, kimchis, salads and soups. This includes ginger and tumeric kraut, activated kimchi almonds and kimchi.

“My sister is a really talented plant based chef and we wanted to share her talents with the community, we want to feed the gut through many different angles,” Sam said.

The Elliot Street providore also offers locals and travellers a wide range of curated salads for those looking for a healthier lunch time snack or even kombucha straight from the tap.

In 2023, the business was awarded one of the most outstanding products at the Royal Adelaide Show, so you know it’s got to be good.

With the store celebrating their first week of opening, Sam said the support from locals has been out of this world.

“It was all well and good to think that there was a need for it, but I didn’t expect it to be as busy as it was,” he said.

“A lot of people were coming saying how glad they are that we were there, it was a conversation we just kept having over and over again, so it’s really solidified that for us.

“Even though its peak tourism season, 90 percent have been locals.”

The team are already flagging a number of ideas for the future, with Sam eyeing off a few fermenting workshops for those looking to broaden their skills.

“The space is there and there is a nice little precinct building around us now with plenty of other spaces looking to be filled by food businesses,” he said.

“I’d like to think that down the track there will be a few festivals down that way and are able to do some workshops, we’ve got a nice lawn area next to the store which we will use to do a full day workshop.”

Sam was contestant on the 9th season of MasterChef Australia, placing 14th in the series.

In addition to the Gut Feeling Providore, the Gut Feeling products are available for purchase at the Willunga Farmers Market and Adelaide Showgrounds Farmers Market each week.

WHERE: Elliot Street, Port Elliot

WHEN: Thursday, Friday and Saturday, 10am – 3pm

For more info, click here.

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