Miniso, known for their edgy and affordable lifestyle products, has just opened its second store in Adelaide. The new location offers lots of different knick-knacks, from plushies and makeup, to stationery, featuring familiar characters like Hello Kitty and more. Divided into beautiful pastel colours, the store is filled with cute and eye-catching products that people of all ages can enjoy.
They offer a wide variety of products with unique designs, creating a shopping experience that’s both engaging and full of hidden treasures. Miniso is committed to offering affordable prices, high-quality products, and beautiful designs across its entire range.
Miniso’s founder, Jack Ye, shared a bit about the brand’s philosophy and global strategy: “We started Miniso with the idea of letting young people enjoy life through our products and services. We keep the quality high but the prices low, making shopping joyful and fun,” he said.
Miniso has built its success on a combination of innovative designs and clever partnerships, ensuring their products are always fresh and exciting.
From plushies to skincare, electronics, bags, homewares and more, it’s a treasure trove of shopping goodness. You’ll find this new gem right in the heart of the Myer Centre’s food court, giving you the perfect place to shop during your lunch break in the city.
Merchandise with other nostalgic cartoon figures like Snoopy from Peanuts, Care Bears, and The Minions are featured in the store, giving everyone something to connect too.
Miniso aims to please everyone, “Miniso caters to a broad audience. Our products attract customers across more than 12 major categories, from young children to adults. We want to make sure we’re meeting the preferences and needs of all sorts of age groups,” Jack said.
For some, Miniso will be a place that takes them back to their childhood, and for others, it will be a place that creates it. And for all the knick-knack lovers, add this to your list of stores to visit!
WHAT: Miniso Grand Opening
WHERE: Myer Centre, Rundle Mall
WHEN: Open seven days
MORE INFO: https://myercentreadelaide.com.au/events/miniso-grand-opening/
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