Arts

FIRST LOOK: New live music venue Velvet Underground opens in CBD

Adelaide, known for its vibrant arts scene, has just opened a new spot for supporting local talent and live entertainment: Velvet Underground.

Adelaide, known for its vibrant arts scene, has just opened a new spot for supporting local talent and live entertainment: Velvet Underground.

Conceived by a group of passionate individuals including Sam Stoios, Annie Medlen, Sam Brittin, and Darren Brown, Velvet Underground is a product of their shared vision to foster a thriving community for Adelaide’s artists and people.

The venue in the CBD which has a polished yet gritty vibe (reflecting the personalities of its creators) is situated underneath the newly the renovated King William Hotel which was formerly the Ambassadors Hotel. Velvet Underground is set to be the ‘sister venue and basement bar’ of the Hotel which is essentially a refurbished dive bar, complete with velvet walls, murals, a pool table, and darts – perfect for those looking for an authentic pub experience.

“We wanted to build more than just a venue; we wanted to build a community,” says Annie Medlen; one of the co-founders behind Velvet Underground.

“Our goal with Velvet Underground is to provide a platform for artists to showcase their talent and for audiences to engage with and enjoy a diverse range of performances. Adelaide deserves more live entertainment spaces, and we’re proud to contribute to the city’s vibrant arts scene.”

Sam Stoios emphasises the venue’s dual commitment to supporting the arts and fostering community spirit.

“At Velvet Underground, we’re all about supporting the arts and showcasing local talent,” says Sam Stoios.

“But we’re also passionate about beverages that bring people together. Our beverage list is a reflection of our love for unique, funky small-batch wines that appeal to all walks of life.”

You will find a treasure trove of 20 ever changing wines, highlighting local favourites and hidden gems.
There’s also a cocktail list which is nod to Annie’s legendary hospitality friends, who each created a cocktail showcased on the menu.

Renovations were a labour of love, with both Sams and Annie, rolling up their sleeves alongside incredible friends and family to bring Velvet Underground to life. Local Adelaide artist, Hari Hari, lent his talent to create stunning murals that adorn the venue, adding a unique touch of local artistry to the space.

The venue features a games room equipped with a full-sized pool table, classic arcade game Buck Hunter, and darts, offering additional entertainment options.

Sam Brittain underscores the venue’s inclusive ethos, stating, “This is a place for everyone to come together and be part of our growing community of artists, performers, and entertainment enthusiasts.”

“This is a place for everyone to come together and be part of our growing community of artists, performers, and entertainment enthusiasts,” says Sam Brittain.

Velvet Underground
Where: 107 King William Street, Adelaide
Open: every day until late
More info: @velvetunderground.adl

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