The elegance of the Monte Carlo casino combined with the glamour of the Roaring Twenties set the tone for the first milestone reached in Adelaide Casino’s $350 million transformation into a world-class entertainment and tourism destination.
The heritage of the 1920’s Adelaide Railway Station has inspired the interior design for the Platinum Room, the first new designated premium electronic gaming area to open alongside the classic-styled Grange Room premium table games area, as part of Adelaide Casino’s aim to attract a greater share of the approximately $1.1 billion in gaming revenue generated from high end international gaming visitors to Australia.
Designed by international design architects Bates Smart – the same firm behind the design and refurbishments of Melbourne’s Crown Casino and others in Macau and SE Asia – the Platinum Room focuses on restoring the grandeur of the historic railway station building and sets a new benchmark for quality and luxury in South Australia.
Bates Smart Interior Design Director Jeffery Copolov said the interior design sought to restore design details that had been lost over time to create a 1920’s-style conservatory.
“Traditionally casinos around the world have a carnival-like atmosphere but we’ve sought to unveil the grand old lady behind one of Adelaide’s most magnificent heritage buildings,”
Mr Copolov said.
Highlighting the previously hidden original metal-framed windows to celebrate the period architectural features and showcase views of the Riverbank are among many unique features.
A collection of restrained specially designed Swarovski crystal chandeliers, spectacular mirrored glass columns, intricate moulded ceilings and broad loom carpets with a design inspired by the signature patterns of the great fashion houses all create a timeless, classic environment that responds to SKYCITY’s goal for a world-class hospitality setting,
Mr Copolov said.
Adelaide Casino General Manager David Christian said tomorrow’s opening marked the achievement of a level playing field for the Casino following legislative reforms that take effect on 14 February 2014.
“This is the first time in more than 20 years that Adelaide Casino will be able to compete equally on a national and world stage, and represents the start of our journey to become a truly integrated entertainment complex,” Mr Christian said.
“The new regulatory parameters have enabled us to pursue this redevelopment and offer a premium experience that South Australians, or any other visitor from around the world or interstate, could not previously access in Adelaide.
“Adelaide Casino currently has less than one per cent share of the almost $1.1 billion in gaming revenue from high end international gaming customers visiting Australia. Whilst our share of this market has grown over the past six months by 50 per cent to $6.8 million, it’s off a very small base.
“The new Platinum Room and Grange Room, which will feature new technologies and equipment, along with the remainder of the redevelopment and expansion, will cement our appeal to a wider, more discerning market and will help to increase South Australia’s current 6.2 per cent share of international visitors to Australia.”
Also part of the first redevelopment milestone is the opening of the Baccarat Pavilion, which captures the colour and vibrancy of the increasingly popular Game of Kings. Housed on a raised platform beneath an Emperor-framed ceiling, the Pavilion was designed by The Buchan Group to reflect the classic pavilions of China and South East Asia.
SKYCITY Entertainment Group General Manager Business Development Aaron Morrison said the process of restoring the grandeur of the heritage Adelaide Railway Station building would continue as the balance of the initial $45 million refurbishment works program was completed during 2014. Still to come are a range of signature restaurants and bars, and further exciting new gaming and entertainment areas.
“We have assembled a truly world-class team of architects, interior designers and builders to deliver an entertainment environment that is second to none in South Australia and equal to any other interstate or overseas,” Mr Morrison said.
“These initial refurbishment works are an important first stage in the overall transformation of Adelaide Casino into a new world class integrated entertainment and tourism complex for Adelaide, which will deliver significant economic benefits for the State including growth in tourism and new jobs for young South Australians.”
“Towards the end of this year we expect to appoint contractors to begin work on the casino and hotel expansion which will set another new benchmark for South Australia. This will feature a boutique, all-suite hotel, new gaming facilities including luxurious private suites and gaming rooms for international VIPs and a range of restaurant and bars operated in partnership with renowned local and international chefs and operators.
“It is certainly an exciting time for SKYCITY and its shareholders, and for the future success of the Riverbank Precinct, which will become the new heart of the city of Adelaide.”