Hair & Beauty

Fitcover releases sweat-ready liquid foundation

With summer approaching, there’s no better time to prepare your ‘game-face’ with this NEW sweat-resistant liquid foundation by Fitcover.

Image credit: Fitcover

With summer approaching, there’s no better time to prepare your ‘game-face’ with a sweat resistant liquid foundation that is sure to provide you the right coverage through the warmer months.

Fitcover Sweat-Ready Mineral Infused Liquid Foundation is the follow-up release of the local brand’s best-selling Active Mineral Powder Foundation – an active make-up providing its users with the reassurance of a sweat-free look.

Producing a smooth matte finish, this lightweight foundation can be built up for a full coverage look that seals in moisture whilst protecting the skin from damage and nasty toxins for healthier looking skin.

Created from a careful formula selection process, the foundation is infused with advantageous, all-natural, vegan ingredients.

Fitcover Founder, Nova Jane who is based in Adelaide says their liquid version of their already popular mineral powder foundation was a long time coming.

“We needed it to be perfect to meet the screaming demand from Fitcover lovers,” Nova says.

From the countless samples trialled and tested, I can confidently say that this foundation is Fitcover ready and I’m so excited for customers to have it in their hands and put it through the ultimate sweat test“.

Launching in four shades including LiftNakedEmbrace and Toned the company aims to expand to having many more shades in the near future.

Created in 2017, Fitcover is focused on boosting confidence in active lifestyles, ultimately bridging the gap between makeup and fitness.

It’s the first fitness makeup brand created to be worn WHILE working out, with their products being sweat-proof as well as acting as skincare. Their products have the ability to allow sweat to pass through without blocking pores.

Naturally derived, nourishing, vegan and cruelty-free, this latest liquid foundation from Fitcover is a must-try this summer, or for the next time you’re working out.

You can keep up to date with Fitcover on Facebook and Instagram and find out more through their website.

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