Dairy lovers can now get Fleurieu Milk on tap, with the premium dairy company launching an innovative reusable milk keg initiative along with one-litre refillable glass milk bottles.
The project will reduce dependence on single-use plastic bottles and curb the amount of plastic ending up in oceans and landfills. Plus, people can play their part in sustainability while enjoying a drop of nostalgia.
The first keg and glass bottle was poured at the Adelaide Central Market Fleurieu Milk stall, and supermarkets and various hospitality venues across the state will also adopt the sustainable model.
Fleurieu Milk Company (FMC) General Manager Nick Hutchinson said the company has long been committed to minimising its environmental impact and carbon footprint, and the reusable milk keg project ticks both boxes.
“Fleurieu Milk Company is excited to be leading our industry, in bringing something totally new to market, something that’s good for the industry and good for the environment,” he said.
“The process eliminates single-use plastic, with each 18-litre keg replacing nine two-litre plastic milk bottles. With each keg having a 10-year lifespan, our customers will eliminate the need for 7,000 single-use plastic bottles over a kegs lifespan.
“That’s just one keg, and as one plastic bottle can take up to 450 years to break down, this is a real gamechanger.”
With 288 kegs currently in circulation, this equates to more than two million plastic bottles spared over a their lifetime.
All customers need to do is purchase an approved FMC glass bottle, take it to a designated Fleurieu Milk supply point, fill, pay, and take it home. Once consumed, wash the empty bottle and bring it back to refill. And when the 18-litre keg runs out, FMC takes charge – collecting, cleaning, refilling, and redeploying it.
“We are proud to lead the way in this circular economy milk supply chain project as part of our business model, where customers can join us in playing a role in conserving resources and reducing waste,” Nick says.
“Conservation of our environment is something we as a business and as community members, are committed to – from protecting the clean, green and pristine farmlands of the Fleurieu Peninsula where our cows graze, to simple choices we can make at home to lessen our impact on the world around us.”
“There’s a groundswell of people keen to do something about consuming less energy and fossil fuels going towards manufacturing plastic, not to mention eager to see less plastic end up in landfill and our fragile oceans.”
Adelaide Central Market General Manager Fabienne Reilly says the Market is excited to be part of this South Australian first and the Adelaide Central Market is the perfect fit.
“The market has been providing direct access to world-class produce and outstanding South Australian suppliers like Fleurieu Milk Company for more 150 years and this initiative is another step in our environmental journey. These nostalgic glass milk bottles are another unique experience in our market offering and we’re thrilled to have it as part of the Adelaide Central Market,” she says.
Bottles can be filled at the Willunga Farmers’ Market, the Adelaide Showgrounds Farmers’ Market, the Adelaide Central Market, Fleurieu Milk’s factory door and other selected stores across Adelaide and greater South Australia.
To fid out more about Fleurieu Milk, visit their website.
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