They say change is as good as a holiday, and after over 50 years, Flinders University have changed their look.
Inclusivity and innovation were the drivers behind the new logo; combining elements of their old shield with a fresh take after a considered collaboration.
They’ve taken the sun, sea, sky, book, and shield from the old logo and given it a modern take.
Using the past images in a new way is symbolic for the organisation, reflecting on all they’ve built in the past to pave the way for the future.
Vice-Chancellor Professor Colin Stirling said staff, students, Indigenous Colleagues and community Elders were all important to the process.
Staff travelled across Adelaide, Alice Springs, the Riverland, and Darwin over 18 months to consult with a wide range of people on proposed designs with the original custodians of the lands Flinders work on being largely consulted with throughout the process.
“The final result is a fresh, modern and inclusive design that also reflects our deep respect for the traditional owners of the many lands across South Australia and the Northern Territory upon which we are privileged to operate.
“This new aesthetic symbolises our progressive nature while honouring the past upon which our future success will be built,” Professor Stirling said.
The simple and distinctive logo is part of an entire rebranding for the uni, which delves further into the story behind the design.
Every element has been thoughtfully considered and a consistent narrative runs though the images, even down to the curved lines.
They reference the book from the founding crest, and the vast oceans explored by Matthew Flinders, while embodying the many lands upon which Flinders University operates on across South Australia and the Northern Territory.
Intersecting the sky and sea is symbolic and a poetic text of this imagery was gifted to Flinders on their 50th anniversary by Kaurna Elder Uncle Lewis Yerloburka O’Brien.
It states, “when the outer world and the sky connect with the water, the two become one”.
The change looking toward the future for the university which is known for being at the forefront of education and research.
For more information, head to the Flinders University website.
More News
