FOMO Fridays to draw visitors and workers back into Adelaide’s CBD

FOMO Fridays is the latest program set to invigorate Adelaide’s CBD, with activations every Friday in September to encourage people to return to the city.

FOMO Fridays is an exciting new initiative poised to bring South Australians into our vibrant CBD during the cooler months, providing support to city retailers, hospitality venues and offices. 

The new announcement adds to the city’s rejuvenation program, joining incentives such as the Great State Vouchers and Illuminate Adelaide which kicks off next month.

A whole plethora of exciting activity around Adelaide city is ensuring the CBD is the place to be throughout the year, with a serious case of FOMO (fear of missing out) in store for those who choose to stay at home and miss out on the delights of one of the world’s most liveable cities.

An $800,000 budget measure to deliver the FOMO Fridays program is being launched today by Premier Steven Marshall, just in time for the Winterpalooza East End Street Party which kicks off from this afternoon. 

The FOMO Fridays program will activate Adelaide every Friday in September, encouraging workers to return to the office, shop and experience the city, with today’s street party acting as a crucial first step in the program. 

Live music, fire pits, street closures, public exercise classes, street parties and other exciting incentives will be delivered in partnership with the Adelaide City Council, SATC, Property Council, local building owners and traders. 

Since the beginning of the COVID-19 outbreak, many city workers have transitioned to working from home, leading to a decrease in foot traffic and trade in CBD business. Building owners, restauranteur and traders have noticed that Fridays are noticeably quieter with many staff electing to skip the office commute just before the weekend. 

According to Property Council data, office occupancy in the Adelaide CBD dipped to a low of 56% in August 2020 and while slowly increasing with time, is still hovering at around 70%. 

“Our message to workers is clear – get back to the CBD and support the activation of Adelaide” says Premier Steven Marshall. 

“Adelaide has so much to celebrate – we are the third most liveable city in the world AND we are one of the safest places on the planet.

“More people in offices means more jobs and economic activity for city retailers and business owners” he says. 

Lord Mayor Sandy Verschoor welcomed the announcement. 

“Adelaide has always been a great place to catch up with friends and family after work and FOMO Fridays will help attract more people to the CBD and increase patronage at local businesses.”

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