Foodland Supermarkets is once again joining forces with Foodbank South Australia for Round 17 of the AFL as the Port Adelaide Football Club takes on the Melbourne Dees in tonight’s game.
For every goal kicked by the Port Adelaide Football Club, Foodland will donate $500 to Foodbank South Australia to help feed vulnerable South Australian families in need.
Foodland will donate up to $7,500 for the campaign which equates to 15,000 meals.
Every dollar of the total amount donated comes through the Foodland Community Chest Fund, which sees proceeds from specific Foodland products donated to vital community led not-for-profits, charities and beyond.
Foodland Supermarkets CEO, Franklin dos Santos said the Foodland and Foodbank Goals to End Hunger campaign was a great way to give back.
“We all love sport and we all love to see our South Australian teams winning – so what better way to get behind the Port Adelaide Football Club than with a game that can help feed those in need” he says.
AFL fans attending the match are being encouraged to bring food or funds to the Oval in an effort to help end hunger across the state, which is particularly felt during the colder months.
Volunteers will be on hand at the Adelaide Oval gates to take in generous donations from fans in the form of non-perishable food items or financial donations, with contactless payment options available.
Port Adelaide CEO Matthew Richardson encouraged all Port Adelaide people to get behind the cause.
“Foodbank were with port Adelaide when we needed them the most, back in 2012 and 2013, and here we are eight or nine years later with a fantastic partnership where we are proud to be helping people when they are in their greatest need” he says.
“We ask all our members and supporters who come to the game, there’ll be Foodbank bins at the gates right round the Adelaide Oval, scour the kitchen, raid the pantry and anything you can spare, drop in one of those Foodbank bins. It’ll go towards families in need”.
To find out more about the initiative visit Foodbank’s website here.