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Forget Disneyland, Seppeltsfield Are Building A Wine Castle

Seppeltsfield have built a $75m new wine chateau in China and it looks epic.

Seppeltsfield of the Barossa Valley, South Australia, will open the doors to a $75m new wine chateau in China this month, in a joint venture manoeuvre by majority owner, Warren Randall. Chateau Seppeltsfield Minquan will be the first Chinese chateau to have a part ownership stake by an Australian winemaker and will officially open in Henan Province, Eastern-Central China, on Saturday May 13th.

Having been in construction for three years, the chateau will be opened as part of a joint venture between Seppeltsfield Wines and Minquan Jiuding Wine Company. It stands to become the most significant retail, tourism and storage outpost ever developed for an Australian wine business in China.

Chateau Seppeltsfield Minquan will be located in Minquan County, one hour from Henan’s capital city, Zhengzhou, whose population is 10 million. Minquan is also accessible from Beijing and Shanghai by recently completed (300 km/hour) high speed rail, in what Seppeltsfield Proprietor & Executive Chairman, Warren Randall, called “the deal maker”.

Chateau Seppeltsfield Minquan will continue to be the home of Minquan Jiuding Wine Company Ltd, whose most prominent wine brand, ‘1958’, will be promoted concurrently with Seppeltsfield at the Henan property.

The joint venture relationship will provide Seppeltsfield with storage and bottling facilities in mainland China, whilst also enabling the sale of premium South Australian wine to Minquan Jiuding, for co-brand partnerships.

Mr Randall intends to utilise Chateau Seppeltsfield Minquan as both an opportunity for retail sales of Seppeltsfield’s wine collections direct to Chinese consumers, whilst also as drawcard to promote tourism to the Barossa Valley and South Australia.

“Minquan will be a conduit to our home in the Barossa. We want to continue to drive visitors to the world’s best cellar door and introducing them to Seppeltsfield Barossa at our new chateau will hopefully be a powerful way of encouraging this. It’s a bit like a sister-city relationship”, added Mr Randall.

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