The 2010 Fox Creek Reserve Cabernet Sauvignon has won the Australian Red Bordeaux Varietal Regional Trophy at the inaugural Decanter Asia Wine Awards (DAWA) in Hong Kong. This honour comes on top of the wine winning the Judges Award for ‘Best Cabernet & Blends’ at the recent South Australian Wine of the Year Awards; as well as nine other local and international wine show medals in 2012.
The Decanter Asia Wine Awards has been specifically designed as a competition judged principally by Asia’s top wine experts for Asian wine lovers.
Fox Creek’s Chief Executive, Paul Rogers explained that Fox Creek had been focusing a lot of energy on building exports to the Asian markets and had joined Wine Australia’s China program to increase the brand’s visibility in that market. With the appointment of a new Chinese distribution partner Fox Creek hopes to reap the potential of this growing economy.
“To win a Trophy at the Decanter Asia Wine Awards will certainly help reinforce our efforts and give our brand credibility in this market.” Fox Creek won the South Australian Business Export Awards in 2009 and have been exporting to the Asian market, specifically China, since 2008.
Fox Creek senior winemaker, Scott Zrna attributes the International Wine Show success to Fox Creek’s focus on expressing the aromas and flavours created in the fruit by the unique soils and climate of the McLaren Vale region, coupled with sustainable vineyard and winemaking practices. This is the 15th vintage of Fox Creek’s Reserve Cabernet and the fruit came from one of the best vintages since we first made this wine.
“We apply our winemaking skills in order to find balance and elegance in a rich and powerful wine. These modern, full-flavoured wine styles suit both food orientated consumers, as well as knowledgeable consumers from all over the world, eager to explore the intricacies of the Australian wine regions as expressed by smaller producers. It is our hope that the consumer experiences a sense of place and the people behind the wine when they drink it.” Scott added.
“The 2010 Reserve Cabernet Sauvignon is a blend of batches from two vineyards from different McLaren Vale sub regions. One batch is sourced from tough stony ground on the Whites Valley floor which provides rich vibrant fruit flavours and gutsy tannins. The other batch is sourced from a vineyard on loamy soils in the foothills at the eastern end of McLaren Vale, which is cooler, ripens later and provides varietal aromas, a more red fruit flavour profile and more focussed and finessed grape tannins. Sympathetic oak handling, matched to the characteristics of each vineyard, allows each batch to express itself fully and the blend of the two produces a wine loaded with appeal and drinkability.”