Get ready, South Australia. As the temperature rises across the state, Heineken® is on a mission to cool everyone down with a refreshing campaign aimed at challenging SA consumers to reconsider their drink of choice this summer and make the most of the longer, warmer days and nights.
After taking Australia by storm since its launch with its combination of lower calories, lower carbs and great taste, Heineken® is celebrating the success of its premium mid-strength lager creation, Heineken® 3, by opening up a beer tab for consumers to enjoy its award-winning easy-drinking option and really have it all this summer. AND IT WORKS. We’ve already scored some freebies from this legendary beer tab and it’s super simple.
The opening of the special beer tab follows Heineken®’s successful Australian-first experiment earlier this year where Heineken® offered Australians their money back if they didn’t like the taste of Heineken® 3 after they had bought it. The result was an overwhelming response in favour of the beer.
The product has graced the Instagram profiles of a number of familiar Australian TV stars, actors, actresses, DJs and models in recent weeks as it looks set to become a regular addition on the social scene this summer, whatever the occasion.
Beer fans can head to a number of venues across the state to take advantage and kick off the summer countdown in style. To find out how and where to claim your complimentary Heineken® 3, go to http://www.haveitall.beer. For those who haven’t yet discovered what the fuss is about, Heineken® is providing the perfect opportunity to give it a try.
To accompany its beer tab, Heineken® has created the ultimate summer inspiration guide, giving consumers the opportunity to full advantage of the endless opportunities in summer.
The Long Lunch: If you’re planning on kicking off your weekend a little early with a Friday long lunch, make sure you get the most out of it by choosing an easy drinking mid-strength beer with lower carbs as the ideal accompaniment. This will help you avoid that dreaded bloated feeling while leaving you open to enjoy the rest of your day and weekend.
The Post-Gym/Post-Game Reward: Dragged yourself to the gym, worked up a sweat and wondering where your reward is? Don’t undo your hard work, try a beer that has lower calories (Heineken® 3 has only 87 calories) and lower carbs. The same goes for aspiring weekend sports stars – from volleyball to AFL, toast to your valiant efforts (whether victorious or otherwise) with the ideal post-game reward.
The First Date: There is plenty to worry about when romance is potentially on the cards, but make sure your drink choice isn’t one. A premium mid-strength beer will make sure you say all the right things and not leave you feeling all bloated.
Wedding Season: Had that moment when you realise you have a wedding to go to every weekend for the next two months? It’s a marathon, not a sprint. One way of getting through it – and keeping the buttons on your new wedding outfit intact – is enjoying a drink that has the full package – a mid-strength beer with lower carbs and lower calories and a delicious taste to round it off. Be the trailblazer and you’ll be the envy of the other wedding guests, who are looking for inspiration to get through wedding season in style, just like you.
Heineken® 3 is available in number of bars and bottle shops around the state now.
Here’s where the free beer vouchers are on offer:
– Cremorne Hotel, Unley
– Grange Hotel, Grange
– Bath Hotel, Norwood
– Queens Head Hotel, North Adelaide
– Hyde Park Tavern, Hyde Park
– Strathmore Hotel Adelaide
– Wellington Hotel, North Adelaide
– Griffiths Head, Adelaide
– Goodwood Park Hotel, Goodwood
– Cathedral Hotel, North Adelaide