The world renowned Barossa Wine Region has had another iconic pitstop added to its map, with Menz Confectionery opening its doors to its all-new, Tanunda based FruChoc flagship store.
Set on Murray Street, the new shop boasts a Great Wall of FruChocs, chocolate dripping walls, on-site handmade chocolate production, neon rainbows, and a unique wall mural for those colourful insta-worthy snaps!
Menz Confectionery CEO, Phil Sims, said that the opening of The FruChoc Shop flagship store has created multiple job opportunities in the region, whilst giving tourists and residents a unique opportunity to experience one of SA’s favourite treats.
“South Australia is renowned for many things but the iconic pairing of this FruChoc flagship store and the Barossa wine region is so unique, you won’t experience anything like it anywhere else in the state”, Mr Sims said.
The Tanunda The FruChoc Shop marks a new era for the beloved FruChocs brand, with their Menz Confectionery new look shop concept, combining the ultimate experience (and taste) for the sweet treat.
Tanunda FruChoc Store Manager, Megan Applebee, lives locally in the region and said she was thrilled to take on the role of team leader at an exciting time for the business.
“It’s an honour to lead this flagship store and we can’t wait to share the FruChocs experience with everyone,” Ms Applebee said.
Lovers of Menz Confectionery other brands, including Violet Crumble, Bumbles, JeliChocs and Crown Mints, will also be able to get their hands on their favourite sweets and a variety of gifting options while visiting the new Tanunda shop.
In December 2021, Iconic South Australian confectionery brand, Robern Menz, announced it will rebrand as Menz Confectionery with new tagline “Making Life Sweet”.
Over the next two years, customers will see the new tagline and shortened name ‘Menz’ on all packaging across the brand portfolio of FruChocs, Violet Crumble, Crown Mints, JeliChocs and Fruit&Nut Chocs.
The award winning, fourth generation family-owned business is steeped with over 150 years of tradition, with it being one of the country’s largest Australian owned confectionery businesses.
Their NEW Tanunda FruChoc Shop is open seven days a week from 10am until 5pm, and can be found at 59 Murray Street, Tanunda SA.