Lactose intolerant South Australians can now raise a carton of FUIC without fear of the consequences, as South Australia’s no. 1 iced coffee brand launches its first lactose free iced coffee.
Made in South Australia, by South Australians, and now proudly Aussie owned, Farmers Union Iced Coffee has become the unofficial drink of South Australia.
Research commissioned by Bega found that 64% of South Australians who limit their dairy intake still consume packaged iced coffee on a regular or occasional basis and are not willing to give up their favourite iced coffee.
This much-anticipated innovation is welcomed news for lactose intolerant FUIC lovers who until now have either had to limit their intake or miss out completely.
Launching exclusively in South Australia, Farmers Union Iced Coffee Lactose Free is made from fresh Aussie milk and real coffee, but without the lactose and with 25% less added sugar than the original making it easier to digest for those sensitive to lactose.
The flavour has been closely matched to the original FUIC, with the experts at FUIC’s Salisbury factory perfecting the recipe to ensure it tastes just like the original SA icon.
South Australia ranks second highest in per capita consumption of lactose free white milk and with so many locals unable to drink the unofficial drink of their state, Bega Dairy & Drinks Marketing Director Sharon Winton says that FUIC felt compelled to act.
“Lactose intolerance is the most commonly self-diagnosed food intolerance in Australia and less than 1% of the milk beverages available to Aussies are suitable for lactose-free drinkers,” Sharon said.
“We’re delighted to expand our offering and make enjoying a carton of the SA icon a reality again for fans who have been missing out or limiting their FUIC drinking.”
It’s available in Coles now, and will be available at Woolworths, convenience stores and independant grocers from May 11th. Some small grocers seem to have already managed to get their hands on so it’s a bit of a treasure hunt currently, but will be widely available shortly. Rejoice!