In a groundbreaking move, the “Game Changing. Period.” program has been launched, marking a significant stride in addressing the challenges and stigma associated with menstruation in sports. This innovative initiative, spearheaded by Active Inclusion with the support of Volleyball SA, Netball SA, Football SA, and the Pelvic Pain Foundation Australia, is set to revolutionise the way periods are perceived and discussed in the sporting world.
The Malinaukas Labor Government, recognizing the importance of this cause, has committed nearly $450,000 over two years through the Active State Collaboration program to bring this vision to life. This investment underscores a commitment to fostering a more inclusive and supportive environment in sports, particularly in South Australia.
“Game Changing. Period.” aims to dismantle the taboo surrounding menstrual conversations in sports. By promoting open and informed discussions, the program seeks to enhance participation and success across various sports disciplines. Its objectives are:
- Developing educational modules, resources, and policy templates for a statewide campaign on menstruation in sports.
- Conducting training for at least 3,000 sports participants.
- Launching a social media campaign to shift attitudes towards menstruation and increase awareness and accessibility of program resources.
This initiative builds upon the momentum of the 2022 “I’m an Athlete. Period.” campaign, furthering the cause with greater reach and impact.
Recreation, Sport and Racing Minister Katrine Hildyard expressed her enthusiasm and pride in the program, stating, “I am incredibly proud to see this program commence and excited that it will drive positive change and break barriers.” She highlighted the practical challenges athletes face, such as the need for appropriate facilities, period products, and uniform considerations. Minister Hildyard emphasized the government’s commitment to equality, saying, “Our State Government is utterly committed to helping to advance equality. We are determined that South Australia be a place where girls and women can equally and actively participate in the sport they love and are supported to do so – whatever time of the month it happens to be – period!”
John Cranwell, CEO of Active Inclusion, also shared his insights, underscoring the significance of the program for community sports. “This program is so important for community sports. We know the data points to periods being a possible reason for young women to leave sport, and we want to change that,” he said. Cranwell stressed the need for open dialogue, asserting, “It is not taboo. It is natural and a big part of sports, so let’s talk about it.”
Para Athlete and Campaign Ambassador Anu Francis echoed these sentiments, highlighting the detrimental impact of the taboo and lack of education about periods in sports. “The Game-Changing. Period. project is a vital step toward reducing the stigma and encouraging helpful conversations about what normal periods are, when and where to seek help, and how sports participation and athletic performance can be normalised and maximised at all stages of athletes’ menstrual cycles,” Francis remarked.
For more details, interested parties can visit Game Changing. Period..
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