General Motors Launches Car-Sharing Platform In Australia

General Motors today announced a major step in redefining personal mobility in Australia with the official launch of a new car-sharing platform – Maven.


General Motors today announced a major step in redefining personal mobility in Australia with the official launch of a new car-sharing platform – Maven.

Maven Gig is a game-changing enabler for the sharing economy, offering ride-hailing drivers access to Holden vehicles for an all-inclusive and transparent weekly rate.

From as little as $215 per week, drivers can plug straight into the rapidly rising gig economy and choose where and when they work across existing platforms such as ride-sharing and food delivery services like UberX and UberEats.

Currently available in Melbourne and Sydney, Maven Gig offers driver-partners access to a range of Holden vehicles so they can get on the road quickly and drive worry-free.

Gig follows the successful introduction of Maven Campus, a pilot program running since 2016 at GM Holden Headquarters in Port Melbourne to test car-sharing technology, member usage and behaviours.

General Manager of Maven Australia, Matthew Rattray-Wood, said that Maven Gig aims to take a curated approach to individual markets with cars and features to fit members’ specific needs.

“Maven Gig provides gig drivers access to vehicles for an all-inclusive rental rate starting at just $215 dollars per week. We offer drivers the peace of mind of unlimited kilometres, service and maintenance, insurance and roadside assist with the latest technology in some of Holden’s top of the range vehicles,” he said.

To date there are more than 350 Maven Gig members and more than 250 cars on the road, covering more than two million kilometres for their ‘freelance’ gigs.

The wider and growing gig population in Australia, in the majority millennials, is increasing in popularity to enable people to make money on their own terms and be your own boss.

Whether it’s to help pay the bills or save for a holiday, the gig population loves the ease of working flexible hours and having the ability to fulfil the trend of a balanced lifestyle. Maven allows them to capitalise on that.

Rattray-Wood said, “GM Holden is always looking for ways to evolve and respond to the changing needs of the Australian market. We’re excited to unveil the latest innovative form of mobility services direct from our parent company, General Motors, in the US. Maven is building a platform for the future of mobility for people and for business, tapping into the fast-growing sharing economy. The launch of Maven in Australia is a great example of our ability to leverage the global leadership of General Motors in the area of urban mobility.

“We’re very happy with the success of Maven Gig and Campus so far, we’ve hit a sweet spot in the market and our customers are telling us just that. It’s particularly great to be able to help and engage with young Australians under 30 from diverse cultural backgrounds. However, this is also just the start for Maven and helping shape the next-generation of personal mobility. Maven, and GM Holden, is assessing and testing a range of different programs and options. We’re examining not just the expansion of Maven Gig to other cities in Australia but also how we can potentially bring this technology and opportunity to the wider public. Watch this space.”

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