Get sizzlin’ and BWS will donate $1 to charity for every snag on your BBQ.
BWS is asking Australians to snap photos of their barbies in the next 7 days. For each snag snapped the liquor giant will donate $1 to charity.
BWS Head of Marketing Vanessa Rowed said Aussie’s love to barbeque so expects the campaign to be a hit.
“Aussies love nothing better than putting on a barbie in summer, and thanks to our Snag a Donation campaign, you can help those in need by doing just that. How convenient,” said Vanessa.
To take part in the BWS Snag a Donation campaign, customers simply upload a photo of their BBQ on Instagram between the 19th and 26th of January, tag BWS_au, use hashtag #snagadonation, and for every snag visible in the photo, BWS will donate $1 to not-for-profit donation platform GIVIT.
Caroline Odgers from GIVIT, one of Australia’s largest charities that distributes generosity to over 4,300 organisations says COVID-19 has increased the need for donations.
“With requests for help almost doubling since the beginning of the pandemic, GIVIT is coordinating the donation of essential items to vulnerable people across Australia thanks to the support of BWS customers,” said Caroline.
“100% of the money raised through the Snag a Donation campaign will be used to purchase exactly what’s needed by the 4,300 charities and community groups that GIVIT works with nationwide.”
Your Mates Brewing is also planning on getting behind the sizzling fundraising action.
Mates Brewing co-founder Matt Hepbur said he couldn’t think of a better way to support those in need, by snapping a pic of the beloved Aussie barbie.
“We couldn’t think of a better way to help raise funds than to fire up the barbie on a lazy Sunday arvo. Our beer Larry goes well with any snag purchased from the local butcher. Don’t forget to pour a splash on the snags and onions as they’re cooking – you can thank me later!” said Matt.
For those seeking quality meats to sizzle, the Adelaide Central Markets has an abundance of fresh produce.
Kim Malandain, Owner of Meat in the Market says they are fully stocked and have a wide variety of ethically sourced meat to help you with your BBQ needs.
“We source a majority of our meat from local small SA farmers, so we have found they haven’t been as affected by transport and abattoir outbreaks as the big cooperate suppliers, are produce is flowing,” said Kim.
“We stock a full range of pasteurised chicken, certified free-range pork, grass-fed beef and our lamb is all humane choice certified.”
As for Kim’s barbecue recommendations, she suggested a whacky sausage.
“We make all our sausages in-store with all of our free-range meat and we have a wacky sausage lined up to launch on Monday for Australia Day so this year we have a Pavlova sausage.
“Our Razorback and saltbush lamb sausage are really popular but we have around 12 varieties of sausages made fresh in-house as well as a range of burgers, kebabs and marinated meats.”
GIVIT is a charity partner of BWS, and a non-profit organisation that connects donors and support organisations to make sure people and communities get exactly what they need when they need it.
For more information and full T&Cs, head to https://bws.com.au/the-drop/snag-a-donation