The winning design will start to appear across the city for all to see, bringing a sense of anticipation and excitement for the newly extended 2013 Fringe, which will now run from the 15 February to 17 March 2013.
Created by local painter, performance and video artist, Andy Petrusevics, it is the first ever Fringe poster to be drawn on an iPad. “I am really proud to have made an image that represents the energy and general craziness of the Adelaide Fringe! It is a great feeling that the poster will sit in coffee shops all over the country drawing people to this fine city.” Mr Petrusevics said.
Adelaide Fringe Director and Chief Executive, Greg Clarke said “The theme for this year’s poster competition is ‘inside out’ which we feel Andy has really encapsulated in an absurd, fun and symbolic way. For me, the main character in his design represents a Fringe artist, while the bird symbolises the artist’s creative spirit and vision that has been set free from within the artist’s heart and mind for us all to enjoy.”
The poster was revealed at a key Adelaide Fringe venue, The Promethean, where guests were treated to a guest appearance by comedian, actor, writer, director, singer, artist and television host Paul McDermott. Paul commenced his career at the Adelaide Fringe in 1986 when his musical comedy trio, The Doug Anthony All Stars (D.A.A.S.) received The Pick of the Fringe Award. Together with Richard Fidler and Tim Ferguson, D.A.A.S performed at the legendary Little Sisters cabaret venue at the Living Arts Centre. This was the year the Fringe became a 3 week festival and with 230 events was billed as “Our Biggest Fringe yet”.
With support from the South Australian Tourism Commission, McDermott as the Fringe Ambassador will assist in promoting the Adelaide Fringe to a national audience. He will also be performing his new show, Paul Sings at the 2013 event.
Paul said, “Myself and many of my friends and colleagues kicked off our careers performing at the Adelaide Fringe. The Fringe is four weeks of wonder that anyone can participate in. For many young artists, performers and musicians it’s where they get their first real feel for an audience, their first taste of theatre as a blood sport and their start in the business,”
“The Adelaide Fringe is internationally regarded as one of the leading festivals of its kind on the planet. It now attracts extraordinary acts from all over the world and it’s the reason so many of us keep coming back. Adelaide during the Fringe – nothing better.”
BankSA Managing Director Jane Kittel said, “Bank SA is once again thrilled to be the Principal Partner of such an important event to South Australia. The Bank is committed to helping South Australian artists get off the ground and Adelaide Fringe is the perfect vehicle in which to achieve this.”
Although the 2013 Fringe program will not be announced until Friday 7 December, when tickets go on sale, Fringe gift vouchers can now be purchased online at adelaidefringe.com.au.
You can also read an exclusive Q&A with the artist at adelaidefringe.com.au.
The 2013 Adelaide Fringe ambassador program is proudly supported by SouthAustralia.com.