Food Drink

Grab A Can Of Nipples Are Nipples, Hard Lemonade From SA’s Latest Crowd Funding Project

With a unique approach to branding, a group of talented and creative young women are set to make their mark in the highly competitive beer market.

Need a conversation starter when sharing a drink? Well how about “Nipples are Nipples” or “Consent can’t come after you do”. These are just some of the controversial slogans that will be appearing on the Sparkke range of drinks – a unique collection of alcoholic drinks developed by a group of talented and creative South Australian women to give you another great excuse to have a drink.

9 female millennials aim to get you talking with their new concept, featuring a range of alcoholic drinks in cans with slogans you can’t ignore. The crowd funding project boasts a drinks range that includes locally produced pilsener beer, cider, ginger beer, hard lemonade and prosecco. Not only are the drinks unique, but so is the branding. No logo, no pretty patterns, just a message that encourages social awareness. Each drink carries a different social message. The “Nipples are Nipples” slogan, which highlights gender equality, appears on the Hard Lemonade can. “Consent can’t come after you do”, referring to sexual consent, is on the Apple Cider can. “Change the date”, with reference to Australia Day, is on the Pilsener Beer can, while “Boundless Plains to Share” on the topic of asylum seekers, is featured on the Ginger Beer can.

By using the attention-grabbing slogans as its identity, the innovative business hopes to challenges the gender and cultural stereotypes that sit behind the $4.3 billion a year Aussie beer market. They say the only way change can happen is by creating a conversation, and this a unique and creative approach to making this happen.

Sparkke will donate 10% of sales to a charity that works on the causes the slogan supports, and is hoping to hit the retail space in January. Before then, Sparkke needs to raise enough funds to finance production, and has started a Pozible crowd-funding campaign to raise $500,000 by pre-selling 10,000 cases of Sparkke drinks by December 18. So far, the ladies have raised almost $56,000. As an added bonus, those spending $30 or more automatically join the Sparkke community, allowing them to vote on which messages will be included on cans in the future.

Amongst this group of creative and talented local young woman are chief brewer Agi Gajic – one of only three women under 30 making craft beer in Australia – and winemaker Sarah Lyons, a recipient of the prestigious Pernod Ricard Scholarship. The branding and the design has also stayed local, with Adelaide-based brand design agency Verity overseeing the entire development of the Sparkke brand identity.

For more informatiom and to support another great South Australian initiative go to https://www.facebook.com/sparkkechange/?fref=ts

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