2020 has been a difficult year for hospitality venues across Australia.
With the bushfires, followed by COVID-19 closures and restrictions, small-businesses have been hit hard.
Recognising the particular impact felt by cafes, Harris Coffee has stepped in to help.
A first-of-its-kind initiative, the Harris Café Recovery Project is offering $1 million worth of support for Australian café owners nationwide. The funds will be shared between up to 25 selected owners.
David Ansell, Head of Harris Coffee, states, “as one of the original Australian coffee roasters, we felt like we needed to do our bit to get cafes back on their feet and help keep doors open, returning them to being an integral part of their local area.”
The successfully chosen café owners will be provided with free coffee, an on-loan coffee machine plus servicing, and Biopak takeaway cups for one year.
Additionally, the Harris team will provide full technical support, barista training and up to $5,000 in marketing assistance.
Harris has commissioned numerous reports, attempting to understand café-goers and owners’ fears and hopes for Australia’s café culture in a post COVID-19 word.
The findings were stark: 80% of small business owners in hospitality believed they would not recover without third-party support, and 70% of South Australians were worried cafés would never be the same.
“It has become clear how important cafes are to Australians and their communities,” says Ansell.
Harris are encouraging Aussies to support cafes by buying coffee, and if your local is doing it tough, suggest an application for the Harris Café Recovery Project.
Because really, where would we be without our baristas?