It’s time to grab your mates, dust off your festival gear and say hello to Summer with the Big Day Out hitting Adelaide this Friday!
Luckily for us, the focus of this year’s BDO is not only on music, but also great food, wine and beer – and for anyone who knows the “Hello Beer” ads, you’ll be pleased to hear that Carlton Dry is the BDO Beer of choice this year.
In fact, in 2013, Carlton Dry will be the official beer of some of the best music festivals including, Summadayze, Southbound, Big Day Out, Future Music Festival, Soundwave and Groovin the Moo.
For most young Australians, heading to a festival when the weather heats up is a rite of passage and what better way to enjoy this than with a cold Carlton Dry.
“Lovers of Carlton Dry know the warm weather usually means one thing- it’s time to get that festival timetable sorted. We know how much young Australian’s love a good festival so we decided that we better make sure we partner with the best of them so they can enjoy their favourite beer at all the best places this summer,” says Andy Meldrum, Carlton Dry’s General Manager for Marketing.
These summer festivals will attract some of the finest global talent, with acts like The Killers, Red Hot Chilli Pepper, Vampire Weekend, The Bloody Beetroots and Childish Gambino all at Big Day Out this weekend.