Adelaide’s newest social enterprise FunSouls is calling all Aussies to share a pair this festive season to help those in need.
FunSouls founded by Justin Klimentou and Leo Smit launched last month and is Adelaide’s answer to funky socks that make a difference.
Supporting the Hutt St Centre in Adelaide and Anonymous X in Melbourne, FunSouls operates under a buy one, donate one model.
Justin and Leo were inspired to start the business not only to provide affordable, fashionable socks, but in having volunteered at the Hutt St Centre in the past, homelessness is an issue they could not ignore.
“Those in need simply don’t have the luxury of replacing socks daily and therefore over time, hygiene can have a serious impact. Something as simple as a fresh, clean pair of socks can go a long way,” said Justin.
The rate of homelessness in Australia has increased 4.6% over the last 5 years, with the figure continuing to grow. The FunSouls team firmly believe that a necessity such as a pair of socks is something that should be within reach for everyone, and that style and comfort shouldn’t be compromised.
”We are providing a high-quality sock, made with an organic cotton blend and a padded sole,” said Justin.
Their purpose goes beyond commerce, rather than solely (pun intended) focusing on profits, the company have found a way to instead direct that money back into the community by providing socks to those in need with every sale made.
Whilst they are new to the market, FunSouls’ vision is to donate thousands of socks per year to keep Aussie’s toes toasty. As it’s the season of giving now is the time to support this invaluable cause.
“It’s really rewarding, being able to work on such a fun project and knowing you’re able to give something back at the same time,” said Justin.
For those really looking to up their foot fashion, or are stuck for a last-minute present FunSouls have just released a limited edition Christmas pack featuring four pairs of socks.
The FunSouls 4-Pack is the perfect gift – not only to the receiver but also to those suffering from homelessness.
As usual, for every pair sold, FunSouls will donate a pair to a homelessness support organisation. That means for every gift box sold, FunSouls will donate four pairs of socks + it comes gift wrapped in recyclable material as an extra feel-good bonus for both the giver and receiver.
The clean and stylish socks feature simplistic, geometric designs to give your ankle some pop without going over the top.
“Our socks offer some fun for the soles on your feet and are also good for your soul knowing your purchase is giving back to someone less fortunate,” said Justin.