Australian-owned menswear clothier M.J. Bale today announced a donation partnership with Moving the Needle, a collaboration that includes charities such as Australian Red Cross, Salvos Stores and Vinnies.
The M.J. Bale x Moving The Needle program allows customers to trade in their quality pre-loved suits (from any brand) at an M.J. Bale store and receive $200 towards the purchase of a new suit in store.
Moving The Needle organises for the donated suits to be picked up by a charity partner for reuse through their sales and recycling streams to help those in need.
By working with Moving The Needle, M.J. Bale is hoping to help the community while also raising awareness of the problem of waste in fashion. Moving The Needle’s aim is to increase textile diversion from landfill by 20% by 2022.
With Australians throwing away 6,000kgs of fashion and textile waste every ten minutes and with 85% of the textiles Australians buy over a year ending up in landfill, M.J. Bale is seeking to combat waste by encouraging everyday customers to donate their clothes to charity. 96% of clothing donated to charities are reused through sales and recycling streams.
In return for donating their preloved suit to Moving The Needle, customers will receive $200 towards upgrading to a new M.J. Bale suit. This discount can be applied to M.J. Bale’s core range of natural, biodegradable Australian wool suits, its seasonal collection, as well as its range of single-source Kingston suits, crafted from Australian Merino wool sourced from a
sustainable farm in the Tasmanian Midlands.
This initiative furthers M.J. Bale’s commitments to the environment and community in 2020.
Since 2017 M.J. Bale has invested AUD$115,000 into biodiversity preservation projects at Kingston, its conservationist woolgrower partner farm in Tasmania. Additionally, in what is believed to be a world-first, M.J. Bale, Kingston and Tasmanian sustainable seaweed producer Sea Forest will trial the production of Carbon Neutral Wool throughout 2020-2021,
to reduce the enteric methane emissions produced by microbes in the digestive tract of sheep that lead to greenhouse gas emissions.
M.J. Bale is located at 253a Rundle Street, Adelaide & in Myer Rundle Mall.