Here’s the ad that won South Australia the top gong in Japan World Tourism Film Festival

South Australia has been awarded the top gong in the World’s Tourism Film Festival for our ‘South Australia: See It To Believe It’ TVC. Produced by TBWAAdelaide, the campaign video is designed to entice interstate visitors to SA.

A South Australian commercial has been awarded the top gong in the Japan World’s Tourism Film Festival.

The ad, titled ‘South Australia: See It To Believe It,’ features many famous SA landmarks and outdoorsy activities, such as the d’Arenberg cube, shark cage diving, and beautiful bike trails.

At the end, the commercial, which is produced by TBWAAdelaide, encourages viewers to visit the state.

“You have to hear it. You have to touch it. You have to see it… to believe it,” the commercial says of South Australia’s beauty.

This ad was chosen by CIFFT‘s international panel of judges to receive the ‘Grand Prix Award’ and the ‘1st prize in Tourism Destinations Region Award.’ It’s also an accomplishment for the tourism industry, as SA’s beautiful destinations and attractions were put on the global stage.

This year’s Japan World’s Tourism Film Festival took place in Kyoto. For the first time, due to the pandemic restrictions, the event had an online format and was broadcasted worldwide.

JWTFF aims to promote “better tourism” by focusing on discovering new expressions of tourism films and awarding outstanding films and filmmakers.

This year, the festival reached a record number of entries: 120 films entered the National Competition, while 1207 participated in the International Competition.

Check out the CIFFT Ranking List:

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