The Hilltop Hoods have been busy – very busy. For the release of their new single ‘I Love It’ featuring Adelaide-born singer Sia, the local rap group worked with three directors to deliver three different visual interpretations of the song. Animal Logic, Blue Tongue Films and Melbourne duo Carl Allison and Nick Kozakis have each unleashed their own unique renditions of ‘I Love It’. The three music videos premiered this week on the Hilltop Hoods YouTube channel.
Animal Logic is one of the worlds leading design, visual effects and animation companies. They have worked on such films as The Matrix, Moulin Rouge, 300 and Happy Feet. When creating their interpretation of ‘I Love It’, Animal Logic chose to let the viewer see the world through the eyes and imagination of a child.
The collective Blue Tongue Films was founded some 15 years ago. This gifted group of directors came together with a philosophy that by using their individual skills and strengths they could benefit each other’s projects. Nash Edgerton (Spider, The Square) took the helm for this depiction of ‘I Love It’. Nash takes the Hoods on a journey searching through the majestic rainforest south of Sydney. Beautifully shot in the Royal National Park, this music video looks more 'film' than 'filmclip'.
Nick Kozakis and Carl Allison bring together a perfect fusion of direction and visuals to compliment any production. Having worked together on high and low end projects they are making a solid impact on the film and media industry. Allison brings a cinematic eye and a unique twist to his work aided by Kozakis’ innovative vision for direction. Shot guerilla-style on a tight budget, Allison and Kozakis took a dark, stylistic approach in their rendition of ‘I Love It’. In this clip the Hoods roam the highways picking up unfortunate hitchhikers.
‘I Love It’ Feat. Sia is out now. Album Drinking From The Sun will be released March 2012.