The Ambassadors Hotel in the heart of the city is undergoing major renovations, with a name change to ‘The King William Hotel’ also on the cards.
Located at 107 King William Street, the hotel is the perfect place to enjoy inner-city dining and drinks with a touch of laid back luxury and is owned by Darren Brown and Sam Stoios, with Sam also completing the renovations under Project Meraki.
The hotel-wide renovations will be completed in stages, with the ground floor the first area to be tackled and 33 hotel rooms scheduled in for the phase two renovations.
The hotel’s gorgeous Glasshouse function room on the first floor will also be getting some love, which has 180 degree angles of King William street.
“It is über exciting, it is is exciting for us but is also exciting for the location, it has been a neglected asset for some time, it used to be a very popular and regal spot and, in our opinion, has been under-utilised for a long period of time,” Darren says.
“It needed a top-to-bottom grand overhaul, culture overhaul and aesthetic overhaul. We are hoping that by summer we will be in full swing and finished phase one, which includes the dining and drinking areas on the ground floor, with the Atrium Beer Garden, the Lobby Bar and gaming lounge.”
“My business partner and I fell into this opportunity; it was the sheer potential of the location that convinced us it was something that we should not pass up on. You spend a lot of time trying to have multiple venues within group, but realistically, this location has multiple venues in one. It is large and is authentic in how it is set up and the make up of the building, it is a beautiful building with so much history and so many stories to tell.”
“It is a very rare thing for the city of Adelaide to have in the CBD such a large, multi-faceted venue with so many capabilities and so much potential.”
Darren emphasised the beauty of King William street itself, which is situated between the major hubs of Adelaide, and described the refurbished venue as a ‘hybrid pub.’
“It is just such a populous area and it is central; with the King William name, King William street and King William hotel, we can really build this amazing connection between pretty much all of Adelaide and everyone who visits Adelaide,” he says.
“This will always be a hotel and have its roots as a pub, but realistically, our philosophy is pubs need to be more than just pubs.”
“Our interior will be a lot more cohesive; it will be light and bright and fresh, which has not been the case at this venue for a long time. There swill be a lot of soft seating, we are going to stay true as much as we will be progressive.”
The hotel holds a rich history, licenced back in 1841, making it one of the oldest hotel buildings in the city and the cherished heritage style of the hotel bar will still be upheld, featuring elements such as timber, green marble bar tops and brass.
“Although there will be these aspects and components that are new, they will stay true to the old building, which we feel is actually beautiful. We intend to have a massive focus on food and service standards so what we want to do with the food is not your classic pub,” Darren says.
“We feel our offering will still have its roots as a pub and then typical pub goer will find something to eat here that they love. We own a very true and old fashioned pub, but our menu is going to be more reflective of a diverse and progressive hotel.”
Visit the here.
More News
