2016 House Rules semi-finalist, Michelle Fogden, is following her passion for art and design as she opens her own studio – Ettie Ink. Located on Goodwood Road, Ettie Ink will be Adelaide’s go-to destination for beautiful paintings and prints, designed for art-lovers wanting to make a statement in their home.
Michelle Fogden says, “Opening my own studio has been a lifelong dream. It’s a very exciting time for my business and a notable achievement for me.
“My goal in the new studio is to paint – I want to create original pieces that make beautiful statements in people’s homes. Knowing I can utilise my creative skills to produce art that people love makes my job even more rewarding,” says Michelle Fogden.
In 2012, Ettie Ink was initially established as a graphic design business, specialising in bespoke wedding stationery. Customers encouraged Michelle to turn her invitation designs into prints, so she did!
“I began selling designs at local markets and before I knew it, my work was being featured in leading publications and popular blogs, as well as being stocked around Australia. Everything blossomed very quickly and opening my own studio felt like the next logical step,” says Michelle Fogden.
Following the continued success of Ettie Ink and Michelle’s appearance with her husband Brooke on House Rules, the move into a professional studio space was long awaited.
“Operating my business out of a small home office was difficult and messy – I needed a platform to showcase my work permanently, in an area more conducive and inspiring to create and showcase my art.
“Ettie Ink studio allows my artwork to be more accessible to customers and provides an opportunity for them to see my work styled and displayed properly… I’m really looking forward to meeting more of my customers face to face,” says Michelle Fogden.
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[ TAG FOR A SPECIAL CAUSE! ] The 12 artists, @littleheroesfoundation and most importantly the brave young kids dealing with serious illnesses would love your help! Our online art auction, #saartistsforsakids starts tomorrow night and we're hoping to raise as much as we can for these special kids who really need it. Can you help us spread the word? Tag a friend or repost – there's some awesome artwork up for grabs! 💙💛❤️ And its all for a really important cause. 😘 Use the #saartistsforsakids if you repost so we can say thanks! For auction details hit the link in bio. . . #adelaide #saartists #ichoosesa #saweekend #adelaideartists #southaustralia #samade #supportlocal #supportsmallbusiness #littleheroesfoundation #getonboard #walldecor #wallcandy #artforsale
Michelle also plans to stock an assortment of designer pots and plants from Sydney duo Design Twins and local business Potted Thoughts, as well as continuing to stock a range of stationery items, including her popular Ettie Ink calendar.
“My goal is to have Ettie Ink recognised Australia wide and feature my designs on homewares and décor. In the meantime, I’ll continue to produce unique custom paintings for customers who want a ‘one-of-a-kind’ design as well as my range of open edition prints that are more affordable,” says Michelle Fogden.
Ettie Ink studio officially launched on Thursday, 21st September 2017. Situated in the artistic and eclectic suburb of Goodwood, Ettie Ink will be open from 10am – 3pm, Monday through to Friday.
Ettie Ink will also host an inaugural workshop with interior stylist and founder of Greenhouse Interiors, Julia Green, on Sunday 15th October 2017. Tickets are limited and are available for purchase via https://shop.ettieink.com.au/collections/workshops