Tomorrow night HUGO BOSS will launch its womenswear label at the BOSS Store in Adelaide, with an inclusive in store event.
One hundred guests will be treated to an intimate presentation by Edwina McCann, Vogue Australia’s new Editor-in-Chief, canapés and icon champagne, Veuve Clicquot.
Launched in 2000, BOSS Black womenswear is synonymous with stunning tailoring, classic styling and luxurious fabrics.
Matthew Keighran, HUGO BOSS Australia’s Managing Director, is excited to be introducing the label to Adelaide and said that “the increasing client demand underpinned the decision to introduce the womenswear label into the market” and the collection is “well suited to the classic and discerning” Adelaide clientele.
Available in store now, the Summer 2012 collection is a high-impact fashion statement in modern style.
Building on BOSS’ historic strength in tailoring, the collection also develops its casual and sportswear offer through luxury fabrics and detailing.
The focus is on evening and occasional wear, but a relaxed attitude is encouraged: the more sophisticated pieces are mixed with casual pieces for a laid-back look.
Classic black and white lie at the core of the palette, with injections of hibiscus sorbet, truffle cream and sophisticated grey. Pop yellow, cobalt blue and fuchsia pink shades nod to the colour blocking trend of this season.
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